Assistant Marketing Manager

About the Role

Key Responsibilities

• Contribute to the development and execution of the regional strategy for the Tissue & Towel market, including positioning, identifying growth opportunities, driving innovation, and analyzing year-over-year trends and forecasts.
• Create and present strategic and annual business plans to leadership, covering innovation targets, commercialization strategies, category trends, competitive analysis, and sales enablement initiatives.
• Conduct market research on customers, competitors, and trends relevant to tissue and towel products, turning market intelligence and customer insights into actionable strategies.
• Ensure accurate product positioning and representation in alignment with regulatory requirements.
• Collaborate with account management teams to implement customer-focused marketing programs, gather market feedback, and inform the innovation pipeline.
• Enhance marketing collateral for key product lines by evaluating customer value and competitive differentiation, developing new brochures, case studies, sales materials, and training resources to increase brand awareness and market share.
• Work collaboratively with sales, product development, and cross-functional teams to ensure consistency in messaging and execution.
• Participate in industry trade shows.

Requirements

• Bachelor's degree in STEM field.
• 3+ years marketing experience in a B2B environment.
• This position is not open to Immigration Sponsorship.

Nice to Have

• MBA.
• B2B experience.
• Paper-related education.
• Innovation portfolio management.
• Product portfolio management.
• Excellent communication and organizational skills.
• Ability to work independently and as part of a team in a dynamic, fast-paced environment.
• Strong analytical abilities, problem solving and attention to detail.
• Ability to manage multiple projects and priorities.

Qualifications

• Bachelor's degree in STEM field.
• 3+ years marketing experience in a B2B environment.

Benefits & Perks

• Comprehensive benefits package starting day 1 of employment- medical, dental, vision, matching 401k, company paid pension, stock purchase plan, tuition reimbursement and more.
• Thrive in a company that values sustainability, drives a safety-focused culture and has been recognized as one of the most ethical companies in the world.