Marketing Specialist

About the Role

Key Responsibilities

• Maintain and update digital content across the company website, social media platforms, and other online channels.
• Ensure all digital assets align with Alamar's brand guidelines and scientific messaging.
• Track analytics and performance metrics to optimize digital campaigns targeting life science researchers and partners.
• Monitor competitor activity across digital platforms, providing insights and recommendations to strengthen Alamar's digital presence and differentiation.
• Provide basic design support for digital and print collateral, including social media graphics, event signage, presentations, and promotional materials.
• Collaborate with external designers and vendors to ensure consistency and quality.
• Assist in planning and executing company events, scientific conferences, and webinars.
• Coordinate logistics, promotional materials, and on-site support as needed.
• Support pre- and post-event marketing campaigns, including content capture and follow-up communications.
• Manage timelines, deliverables, and stakeholder communication for marketing initiatives and projects across the commercial marketing team.
• Coordinate cross-functional teams, including scientific and business development colleagues, to ensure smooth execution of campaigns and projects.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 2+ years of experience in marketing, communications, or a related role.
• Proficiency with digital platforms (e.g., LinkedIn, X/Twitter, WordPress, Salesforce).
• Basic design skills with tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Canva.
• Strong organizational and project management abilities.
• Excellent written and verbal communication skills, with the ability to adapt content for scientific and business audiences.
• Ability to multitask, meet deadlines, and work independently in a fast-paced environment.

Nice to Have

• Experience with marketing automation platforms (e.g., Pardot).
• Familiarity with analytics tools (Google Analytics, SEM Rush, social media insights).
• Interest or experience in life sciences or biotechnology communications.

Qualifications

• Educational background in Marketing, Communications, Business, or related field.

Benefits & Perks

• Base salary range of $70,000 - $90,000, determined by work location, skills, experience, and education.