Channel Marketing Manager

About the Role

Key Responsibilities

• Develop and articulate a deep understanding of paper products and associated industries, including market trends, competitors, and customer needs across retail, .com, and B2B channels.
• Deliver periodic marketplace analysis and audits, including key account sales analysis, promotional schedules, business opportunity analysis, and competitive landscaping.
• Identify and execute areas of opportunity for market research to support business priorities and strategies.
• Analyze industry data sources for trends, impact, and insights, and develop communication strategies for internal and external stakeholders.
• Establish and execute channel strategy through collaboration with product management, sales leadership, and sales operations.
• Develop the long-range strategy for assigned channel and conduct analysis of Domtar's value proposition, competitive landscape, and customer trends.
• Develop, execute, and communicate the value proposition and key messaging for the customer/channel.
• Maintain knowledge of product lines sold into the assigned channel to enable effective marketing programs and creative execution.
• Define branding strategy and ensure consistency across all brand touchpoints to drive growth and success.
• Develop sector-specific communication plans, including campaign strategies, in collaboration with sales teams.
• Set goals for tradeshows and events, develop success metrics, and conduct research on target personas and customer needs.
• Identify marketing opportunities for face-to-face customer engagement and support product training when required.
• Lead omni-channel marketing efforts to drive sales, increase customer engagement, and loyalty within the assigned channel.
• Manage analysis and communication of promotional programs, developing sales tools and collateral specific to the channel.
• Identify key resources at trade publications and associations.
• Manage partnerships and projects with internal and external agencies and vendors.

Requirements

• BS/BA required in marketing or related field.
• At least 5 years of experience in sales/marketing with demonstrated effectiveness.
• Proficiency in Microsoft Office suite and experience with CRM tools such as Salesforce or Pardot.
• Excellent presentation skills and proven cross-functional team leadership experience.
• Successful project management experience and knowledge of marketing, sales, and business processes.
• Ability to analyze data for strategic insights and develop digital marketing strategies.
• Strong communication skills, customer focus, and creativity.
• Ability to influence without direct authority.
• Experience in developing and managing marketing strategies for channels, preferably in the paper industry is a plus.

Nice to Have

• Advanced degree in marketing or related field.
• Experience with customer analytics and insights for strategy development.
• Direct experience in the paper industry.

Qualifications

• BS/BA in marketing or related field
• 5 years' experience in sales/marketing

Benefits & Perks

• Competitive compensation
• Supportive working environment
• Rewarding career paths
• Opportunities for learning and growth