Marketing Manager - Southeast

About the Role

Key Responsibilities

• Partner with Southeast sales leadership to design and execute integrated lead generation strategies that drive measurable revenue opportunities.
• Develop and implement brand awareness campaigns to elevate Advance Local and Alabama Media Group across the Southeast, including support for high-visibility conferences and initiatives.
• Oversee planning and execution of regional B2B conferences and exhibitions, including messaging, creative assets, booth logistics, SWAG, and promotional campaigns across email, digital, and social channels.
• Concept, write, and produce compelling marketing assets tailored to Southeast regional and specialty brands.
• Leverage data and CRM insights to identify customer segments, optimize campaign performance, and report on ROI to stakeholders.
• Manage cross-functional projects, ensuring alignment with business objectives, brand standards, and timelines.
• Collaborate with internal teams to ensure consistent brand messaging across digital, print, and in-person channels.
• Contribute to a culture of innovation by bringing fresh marketing ideas and testing new approaches to audience engagement.

Requirements

• Bachelor's degree in marketing, communications or related discipline required.
• Min 5 years' relevant marketing experience required with an emphasis on digital marketing.
• Experience managing and developing teams.
• Experience with Email marketing required.
• Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments.
• Experienced in using various media to effectively reach audiences (e.g. social media, mobile, email, search; ability to determine appropriate channels for the distribution of various products and services).
• Understanding of B2B digital strategies, products/services, product positioning and strengths/weaknesses.
• Be a creative thinker, but also play a hands-on role to execute the details themselves.
• Exceptional writing, presentation, project management, leadership, organizational and communication skills.
• Strong interpersonal skills to work with all levels of management and across departments.
• Experience utilizing CRM software.
• Reliable transportation to meet with co-workers or attend meetings/events.

Qualifications

• Bachelor's degree in marketing, communications or related discipline.