Director Demand Generation

About the Role

Key Responsibilities

• Own the pipeline by driving strategy, execution, and reporting across all demand channels to generate and accelerate qualified pipeline growth.
• Lead the demand generation function by building, mentoring, and scaling a high-performing team.
• Design and optimize the entire lead funnel from top-of-funnel acquisition through MQL to SQL handoff to improve conversion and velocity.
• Leverage HubSpot to architect scalable campaigns, lead scoring, nurture flows, and attribution models.
• Partner closely with sales leadership to define pipeline goals, campaign targeting, SLAs, and lead management workflows.
• Launch multi-channel campaigns across paid media, SEO, content syndication, events, outbound motions, and ABM to meet growth targets.
• Build a performance dashboard culture to forecast, measure, and optimize program results for ROI and CAC efficiency.
• Collaborate cross-functionally with product marketing, SDRs, sales ops, and product teams to create cohesive, conversion-optimized campaigns.

Requirements

• 8+ years of experience in B2B SaaS demand generation, with at least 4+ years in a leadership role scaling global demand engines.
• Proven track record of driving pipeline and revenue growth in high-growth SaaS companies, ideally at Series C+ stage.
• Deep experience with HubSpot, including building and scaling marketing automation workflows, lead scoring, and funnel reporting.
• Strong understanding of key metrics such as pipeline contribution, funnel conversion, velocity, CAC, and ROI.
• Experience building lead engines that integrate inbound, outbound, ABM, and paid media strategies.
• Ability to manage agencies, vendors, contractors, and internal teams to achieve aggressive goals.
• Excellent collaborator and communicator, comfortable presenting to executives, boards, and cross-functional stakeholders.
• Bonus: experience in the AI/ML or enterprise tech space.

Nice to Have

• Experience in the AI/ML or enterprise technology sectors.

Qualifications

• Educational background is not explicitly specified, but extensive professional experience in demand generation is required.

Benefits & Perks

• Market-competitive salary with opportunity for on-target earnings (OTE), meaningful equity, and 401(k) matching.
• Comprehensive medical, dental, and vision insurance coverage, along with basic life insurance, short-term and long-term disability.
• Paid parental leave after 6 months.
• Monthly lifestyle benefit stipend via the Fringe platform to customize benefits.