Director, Demand Generation

Devo

Boston, MA

Full Time

Director

22 days ago

Job Description

About the Role

Devo, the cloud-native logging and security analytics company, empowers security and operations teams to maximize the value of all their data. Only the Devo platform delivers the powerful combination of real-time visibility, high-performance analytics, scalability, multi-tenancy, and low TCO crucial for monitoring and securing business operations as enterprises accelerate their shift to the cloud. Headquartered in Boston, Mass., Devo is backed by Insight Partners, Georgian, and Bessemer Venture Partners. The company is focused on security and data analytics, offering innovative products that solve real-world challenges and providing opportunities for professional growth within a hyper-growth environment.

Key Responsibilities

Design & run a modern growth engine. Launch integrated programs—paid, organic, influencer, partner, events/tradeshows—to generate pipeline at every stage (TOF, MOF, BOF).
Operationalize PLG / free-trial funnel. Map the buyer journey, remove friction, and collaborate with Product & RevOps to enable low-touch purchase paths.
Own segmentation & audience building in DemandBase; sync to LinkedIn and other channels, optimizing spend and creative via AI tools.
Lead weekly pipeline calls with Sales; identify gaps, spin up rapid experiments, and pivot when segments stall.
Manage & mentor a small team of marketers; instill an 'AI-first, test-and-learn' culture.
Drive content & influence strategy. Source thought leaders, podcasts, communities, and emerging platforms to capture demand where ads can't reach.
Oversee agency relationships and introduce targeted tradeshow plays as the program matures.
Report on CAC, payback, pipeline coverage, and funnel velocity using HubSpot/Salesforce.

Requirements

8+ years B2B SaaS demand-generation experience (3+ years leading teams); cybersecurity strongly preferred.
Proven record scaling a new product from <$15 M to >$30 M ARR; comfortable iterating ICP and channel mix quickly.
Deep hands-on mastery of HubSpot, Salesforce, DemandBase, Google & LinkedIn Ads, and AI-powered workflows.
Demonstrated success with PLG, free trials, or other self-service motions.
Track record of innovative tactics—community, influencer, interactive content, AI-SEO—and strong agency oversight.
Data-driven, hypothesis-minded, energized by weekly experiment cycles.
Boston-based (or ready to relocate) and be on-site.

Nice to Have

Experience with AI-SEO and emerging digital platforms.
Strong understanding of cybersecurity industry dynamics.

Benefits & Perks

Flexible health benefits including medical, dental, and vision coverage.
401(k) program with company match.
Employee Stock Option plan.
Paid parental leave for the birth or adoption of new children.
Employee referral program with bonuses.
Office located in Boston with a well-stocked kitchen offering free coffee, cookies, and fruit daily.
Gender and diversity initiatives to increase visibility, inclusion, and belonging.

Working at Devo

Devo promotes a healthy work-life balance with flexible working conditions, including remote work opportunities. The company values its people and provides tremendous opportunities for professional development through technical certifications, personal development plans, and internal job movements. Employees work in a multicultural environment with global offices and clients, fostering international exposure and collaboration across regions.

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