Director, Device Marketing

About the Role

Key Responsibilities

• Develop and implement pricing strategies by collaborating with the Strategic Pricing team to design and execute data-driven pricing policies to optimize volume, margin, and revenue goals.
• Innovate new pricing models and capabilities to maintain a strong competitive position.
• Be an effective steward of securing subsidy investments from OEMs and deploying them to deliver strong returns.
• Perform thorough market and competitive analyses to guide pricing decisions and provide actionable strategic insights.
• Create go-to-market strategies for Dealer, National Retail, and Digital channels based on comprehensive research and customer segmentation.
• Collaborate with the Strategic Pricing and Analytics team to leverage modeling and financial analysis in assessing the effectiveness of pricing strategies and recommending adjustments.
• Monitor revenue, margin, and volume trends to ensure subsidy investments deliver compelling returns on investment.
• Manage all phases of the product lifecycle, from concept and development through launch and retirement, ensuring smooth transitions and ongoing product success.
• Oversee budgets, funding requests, and coordinate with design, supply chain, quality, and marketing teams.
• Develop and maintain robust product roadmaps, service guides, documentation, and analytic reports to ensure alignment with market needs and strategic objectives.
• Lead relationships with key OEM partners and effectively communicate pricing policies to stakeholders.
• Prepare executive-level reports and lead, mentor, and develop team members through onboarding, training, and performance evaluations.
• Collaborate across departments to align with business objectives and support sales and marketing efforts.

Requirements

• Bachelor's degree (BS/BA) desired.
• 10+ years of related experience.
• Experience in developing and executing pricing strategies.
• Strong analytical skills with the ability to perform market and competitive analysis.
• Experience managing product lifecycle and developing product roadmaps.
• Ability to lead relationships with OEM partners and communicate effectively with stakeholders.
• Leadership skills to lead and develop teams, including supervision and performance management.

Nice to Have

• Experience in the telecommunications or consumer electronics industry.
• Knowledge of financial modeling and revenue analytics.
• Experience working with OEMs and managing strategic partnerships.

Qualifications

• Bachelor's degree (BS/BA) preferred
• 10+ years of related experience

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phone