Director, Digital Marketing Strategy

Centene

Greensboro, NC

Full Time

Director

116k-215k

9 days ago

Job Description

About the Role

The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader responsible for developing and overseeing multichannel initiatives that connect the brand with key stakeholders across different journeys and touchpoints. This role involves managing a high-performing team in a dynamic, cross-functional environment to support long-term digital strategies, including social media, web, video, and database marketing, within a diversified, national organization committed to transforming community health.

Key Responsibilities

Lead the creation of new initiatives to support the success of long-term digital strategies, including social media, web, video, and database marketing (text, email).
Oversee a team of five digital, social, and database marketing professionals.
Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms.
Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines.
Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligned with business goals.
Oversee creation and maintenance of websites, including content, accessibility, design, and performance.
Collaborate with IT to improve the site's UX/UI, ensuring alignment with branding and goals.
Conduct regular audits to identify opportunities for content, navigation, SEO, and user flow optimization.
Develop and oversee enterprise video strategy.
Develop and oversee the strategy, content, and implementation of email and text campaigns.
Manage and optimize databases for personalized communication, leveraging segmentation, targeting, and automation to increase engagement and drive conversions.
Identify, cultivate, and manage high-level relationships with digital experts, platform representatives, and influencers.
Evaluate and oversee the preparation of competitive intelligence reports, analysis reports, and reputation dashboards.

Requirements

10 years of experience in Communications, Marketing, or related fields.
At least 5 years of leadership experience managing teams.
Expertise in digital/social media, analytics, and digital marketing.
Experience with HTML, CSS, JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.

Nice to Have

Experience with enterprise video strategy.
Knowledge of content management and digital platform management.

Qualifications

Educational background in Communications, Marketing, or related fields (implied by experience requirements).

Benefits & Perks

Competitive pay
Health insurance
401K and stock purchase plans
Tuition reimbursement
Paid time off plus holidays
Flexible work arrangements including remote, hybrid, field, or office schedules

Working at Centene

Centene is an equal opportunity employer committed to diversity and values the ways in which people are different. The organization emphasizes a flexible approach to work and is dedicated to transforming community health through innovative strategies and inclusive practices.

Apply Now