Director, Digital Performance Marketing Director, Digital Performance Marketing

About the Role

Key Responsibilities

• Lead and develop comprehensive digital performance marketing strategies across Paid Social, Paid Search, Programmatic Display, and new channel testing to maximize ROI and meet business goals.
• Oversee daily operations of paid media campaigns across multiple channels, ensuring alignment with business objectives.
• Drive initiatives to test new strategies, optimize existing tactics, and improve campaign performance.
• Manage media budget strategy and capital allocation to ensure efficient budget distribution aligned with growth objectives.
• Implement and measure incrementality to ensure marketing investments contribute to long-term value and maximize customer lifetime value (LTV).
• Collaborate with media planning teams to optimize ad creatives, messaging, and targeting for conversions, brand awareness, and growth.
• Conduct A/B testing and continuous optimization across channels.
• Utilize data and analytics to track, measure, and analyze campaign performance, making real-time adjustments.
• Build reports and dashboards to provide actionable insights for executive leadership.
• Work closely with product, finance, strategy, creative, and analytics teams to ensure alignment of digital marketing strategies.
• Manage and mentor a team of digital marketing professionals, fostering a collaborative and high-performance culture.
• Lead the digital marketing team in a dynamic environment, ensuring initiatives are executed with speed, precision, and agility.

Requirements

• 7+ years of experience in digital performance marketing with a focus on Paid Social, Paid Search, and Programmatic Display advertising.
• Strong background in data analysis, incrementality testing, and understanding of metrics such as customer lifetime value (LTV), return on ad spend (ROAS), and cost per acquisition (CPA).
• Proven experience managing and mentoring teams of digital marketers.
• Hands-on experience managing digital campaigns across multiple channels and testing new channels.
• Experience in capital allocation and media budget strategy to maximize growth and efficiency.
• Excellent verbal and written communication skills for presenting strategies and results to senior leadership.

Nice to Have

• Experience with advanced analytics tools such as Google Analytics, Excel, Tableau, and other reporting platforms.
• Experience with emerging digital channels like TikTok and Amazon Ads, including testing and scaling new platforms.
• Experience in Real Money Gaming or other high-growth verticals where digital marketing drives customer acquisition and retention.
• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• Relevant industry certifications such as Google Ads, Facebook Blueprint.
• Experience with advanced incrementality techniques like geo-testing, match-back studies, or mixed media modeling.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in digital marketing roles.

Benefits & Perks

• Unlimited PTO with flexibility, especially outside the first few weeks before and into the NFL season.
• 16 weeks of fully paid parental leave.
• A $500 home office allowance.
• A connected virtual first culture with a highly engaged distributed workforce.
• 5% 401k match, FSA, and company-paid health, dental, and vision plans for employees and dependents.