Director, Digital Products

About the Role

Key Responsibilities

• Develop innovative customer-centric ecommerce product solutions grounded in a deep understanding of target population and customer needs online via website and mobile app
• Manage a portfolio of Digital product(s) in accordance with strategic enterprise-wide objectives
• Lead vision while improving user website and app experience, functionality, and usability resulting in improved user experience, greater monetization, conversion, and retention
• Collaborate to develop Agile execution of the product roadmap inclusive of business case, prioritization, release planning, user stories and product specifications, experience design, and rapid delivery
• Foster partnerships with cross-functional team of engineers, editors, designers/UX/UI, marketers, SEO specialists and QA engineers to ensure understanding of product specification, to assess appropriate level of effort and integrations to deliver impactful, quality, on-time outcomes
• Develop and execute A/B and MVT tests and optimization for e-commerce website and mobile platforms; design insightful tests (test length, KPIs, AB test vs. MVT etc.) that adhere to testing best practices
• Collect, analyze, and synthesize key markets, buyer, product, and competitive insights and trends from multiple sources to develop insightful recommendations and properly position products
• Lead product marketing strategies (pricing, advertising, product launching); craft compelling messages across marketing channels (landing pages, ad campaigns)
• Prepare product presentations for both internal teams and external business partners
• Build and maintain rapport with both internal and external stakeholders inclusive of partner integrations and relationships
• P&L accountability for Operations and Product performance
• Work with operational team members to ensure consumer and health plan member satisfaction and repeat usage
• Manage client relationships including Quarterly Business Reviews, regular scheduled meetings, reporting, and escalations

Requirements

• College degree
• 5+ years' experience in an operational or product management role
• 2+ years' experience creating presentations and presenting to external stakeholders
• Solid understanding and experience with consumer ecommerce products
• Strong business and financial acumen
• Versed in digital product development including product strategy, positioning, marketing and competitive product analysis/assessments
• Has a passion for responding to ecommerce market trends and demands including product development, marketing, and pricing strategies
• Strong business judgement and creative problem-solving skills
• Analytical mind and strong quantitative skills
• Ability to work both independently and collaboratively
• Ability to navigate & influence internal management-level stakeholders
• Excellent communication skills with the ability to express complex topics clearly and easily
• Technology familiarity, a plus
• Excellent problem-solving skills with the ability to anticipate and resolve problems
• Familiar with marketing tactics/techniques; integrated marketing campaigns, SEO, grassroots, key partnerships, etc.
• Working knowledge of web analytics tools (Google Analytics, Web Trends)
• Keen eye for detail
• Creativity
• Experience managing third party partnerships and integrations a plus
• Account manager experience strongly preferred
• Experience in Digital Product Management, strongly preferred

Nice to Have

• Experience managing third party partnerships and integrations
• Account manager experience
• Experience in Digital Product Management

Qualifications

• College degree
• 5+ years' experience in an operational or product management role
• 2+ years' experience creating presentations and presenting to external stakeholders

Benefits & Perks

• Health and Life Insurance Plans
• Dental and Vision Plans
• 401(k) with a company match
• Paid Time Off and Holiday Pay
• Maternity/Paternity Leave
• Casual Dress Environment
• Tuition Reimbursement
• MTM Perks Discount Program
• Leadership Mentoring Opportunities