Director, Digital Strategy

About the Role

Key Responsibilities

• Lead the end-to-end development of full-scale social media campaigns, including client briefing, channel identification, activation, content approval processes, paid boosting management, and detailed reporting and analytics
• Oversee the overall quality and effectiveness of work across all client departmental areas, demonstrating professionalism and leadership
• Oversee the development and implementation of communication strategies designed to engage employees and the public, creating content that builds trust and reinforces NYPA's mission, vision, and values
• Deliver strategic programs and plans; oversee the editing of junior team materials and the execution of strategic social media, digital, and web-based initiatives
• Develop new and enhanced social media and web-based strategies to improve NYPA's messaging to its customers, stakeholders, and the general public
• Oversee the monitoring and analysis of social media trends and their impact on NYPA's messaging; guide research and evaluation efforts to assess the effectiveness of current social media projects, and recommend strategic new initiatives
• Direct the adjustment of social media strategies to optimize traffic, engagement, and growth potential across all platforms, ensuring alignment with organizational goals and objectives
• Establish and evaluate online measurement and ROI metrics to assess campaign results against objectives, making data-driven recommendations for improvement
• Partner with other state agencies and authorities on joint messaging initiatives

Requirements

• Advanced expertise in Sitecore and SharePoint
• Expertise in social media management, planning, and copywriting
• Flexibility in meeting client needs and knowing communications best practices
• Ability to manage competing deadlines and changing priorities
• Exceptional collaboration skills, fostering a positive environment and cultivating strong relationships
• Solid foundation in communications strategy and emerging technologies
• Exceptional written and oral communication skills for general audiences
• Proven ability to manage staff, set priorities, and work persuasively with executive management and state agencies
• Minimum of 7 years of marketing, communications, or public relations experience, with significant experience in social media and digital strategy
• At least 3 years of experience in a managerial role, demonstrating strong leadership and team management capabilities

Nice to Have

• Advanced degree in communications, marketing, digital media, or a related field

Qualifications

• Bachelor's degree in communications, marketing, digital media, or a related field

Benefits & Perks

• Competitive salary range of $146,000-$200,200, determined based on experience, knowledge, skills, and abilities
• Fair and market-informed compensation
• Diversity, equity, and inclusion initiatives
• Reasonable accommodations during the hiring process