Director, Employer Marketing - Thought Leadership

Fidelity Investments

Boston, MA

Full Time

Director

13 days ago

Job Description

About the Role

The Director, Employer Marketing - Thought Leadership at Fidelity Investments is a strategic and creative role focused on transforming rich data into compelling narratives and impactful marketing strategies. The role involves driving thought leadership across multiple channels to elevate the brand and influence clients, prospective clients, and internal teams. It requires partnering with data insights teams, developing multi-channel marketing campaigns, and staying current on industry trends to inform content and positioning.

Key Responsibilities

Partner with the data-driven insights team to identify emerging trends, behaviors, and opportunities within the participant and client base.
Translate complex data into clear, compelling narratives that resonate with target audiences.
Develop and execute multi-channel marketing strategies to distribute thought leadership content such as whitepapers, webinars, social media, email, and events.
Collaborate cross-functionally with internal stakeholders to align messaging and ensure consistency.
Monitor performance and engagement metrics to refine strategies and optimize impact.
Stay current on industry trends and the competitive landscape to inform content direction and positioning.

Requirements

Strong storytelling and communication skills with the ability to simplify complex ideas.
Experience in developing and executing multi-channel marketing strategies.
Ability to interpret data and work with analytics teams to uncover meaningful insights.
Collaborative mindset and ability to work across teams to drive alignment.
Execution-oriented with attention to detail and follow-through.
Passion for uncovering data insights and connecting information into bigger narratives.

Nice to Have

Experience with content writing and branding.
Knowledge of stakeholder engagement and social media platforms.
Familiarity with marketing analytics and data interpretation.

Qualifications

Experience in marketing, content development, or related fields.
Proficiency in data interpretation and analytics.

Benefits & Perks

Most roles at Fidelity are Hybrid, requiring onsite work every other week in a Fidelity office.

Working at Fidelity Investments

Fidelity is committed to understanding customer needs, staying on top of industry trends, and evolving strategies to deliver results for clients and the company. The organization values collaboration, innovation, and a data-driven approach to marketing and client engagement.

Apply Now