Director, Employer Marketing - Thought Leadership

About the Role

Key Responsibilities

• Partner with the data-driven insights team to identify emerging trends, behaviors, and opportunities within the participant and client base.
• Translate complex data into clear, compelling narratives that resonate with target audiences.
• Develop and execute multi-channel marketing strategies to distribute thought leadership content such as whitepapers, webinars, social media, email, and events.
• Collaborate cross-functionally with internal stakeholders to align messaging and ensure consistency.
• Monitor performance and engagement metrics to refine strategies and optimize impact.
• Stay current on industry trends and the competitive landscape to inform content direction and positioning.

Requirements

• Experience in email marketing, branding, stakeholder engagement, content writing, and marketing strategy development.
• Strong storytelling and communication skills with the ability to simplify complex ideas.
• Ability to interpret data and work with analytics teams to uncover meaningful insights.
• Collaborative mindset with experience working across teams to drive alignment.
• Execution-oriented with attention to detail and follow-through.
• Strategic thinker with curiosity and creativity in uncovering and broadcasting insights.

Nice to Have

• Experience with social media platforms and marketing analytics.
• Knowledge of industry trends and competitive landscape analysis.

Qualifications

• Experience in marketing, data interpretation, and content development.
• Strong communication and storytelling skills.
• Ability to work cross-functionally and manage multiple channels.

Benefits & Perks

• Most roles at Fidelity are Hybrid, requiring onsite work every other week in a Fidelity office.
• Opportunities to work in a collaborative environment focused on client growth, retention, and employee engagement.