Director, Global Brand Marketing

About the Role

Key Responsibilities

• Build and lead a diverse team of marketers responsible for growing the brand and products across the world.
• Create and execute Snap's brand marketing strategy and programs which communicate Snap's value proposition for consumers, business, and creators.
• Develop highly creative, innovative brand and product marketing campaigns, narratives, success stories, thought leadership, industry partnerships, workshops, and events (virtual and in-person) across all audiences.
• Partner with other senior leaders and cross-functional teams, including Insights, Creative Strategy, Product Marketing, Comms, Marketing Science, Product, and Sales to ensure marketing aligns with Snap's business goals.
• Represent Snap Marketing in leadership forums and decisions globally.
• Collaborate with other cross-functional leaders worldwide to build and localize global marketing programs and share best practices.
• Share insights from regional marketing activities with Snap's senior leadership to enhance understanding of market and customer dynamics.
• Measure the effectiveness and ROI of marketing initiatives to ensure they meet Snap's brand and growth objectives.
• Represent Snap on industry stages and in media.

Requirements

• Bachelor's degree or equivalent marketing experience.
• 15 years of experience in a marketing role.
• 5 years of experience leading cross-functional teams.
• Strong leadership skills with the ability to operationalize and navigate complex organizations.
• Collaborative approach embodying Snap's core values.
• Creative mindset with the ability to identify opportunities and cultivate ideas.
• Analytical rigor with the ability to synthesize complex data into actionable insights.
• Excellent stakeholder relationship skills and ability to bridge priorities across teams.
• Ability to communicate Snap's brand story and value proposition publicly.
• Passion for Snapchat.

Nice to Have

• Experience in regional or global marketing roles.
• Marketing experience at a digital platform, app, or media company.
• Experience in consumer brand marketing.
• Proven success in developing and launching strong creative campaigns.
• Demonstrated success leading a B2B marketing team.

Qualifications

• Educational background with a Bachelor's degree or equivalent experience.
• Minimum 15 years of marketing experience.
• Minimum 5 years of leading cross-functional teams.

Benefits & Perks

• Paid parental leave.
• Comprehensive medical coverage.
• Emotional and mental health support programs.
• Competitive compensation packages with potential equity in RSUs.
• Work environment that supports diversity and inclusion.