Director Global Demand Generation and Performance Marketing

About the Role

Key Responsibilities

• Lead the global demand capture strategy across paid media, web, and CRO.
• Drive pipeline generation across solutions, industries and regions - optimising for velocity and ROI.
• Align demand programs with go-to-market priorities, launches, and campaign themes.
• Ensure demand generation plans support commercial goals across our Generate, Transform and Protect solution pillars.
• Manage and optimise the global demand generation budget, ensuring strong ROI and accurate forecasting.
• Report regularly on performance against pipeline, conversion, and revenue contribution goals.
• Own our global paid media approach across search, display, social, syndication and retargeting.
• Work with internal teams and external partners to execute and optimise media performance.
• Work with our Digital Experience Director to ensure digital journeys are designed to convert and integrated with sales handover.
• Support launches and always-on campaigns with high-converting digital experiences.
• Partner with campaign managers to deliver targeted, scalable programs.
• Ensure regional relevance and alignment with local sales targets.
• Use data to monitor performance, identify insights and improve conversion across the funnel.
• Own key funnel metrics (e.g., AQL, MQL-to-SQL pipeline attribution) and present regular reporting.
• Champion a culture of test-and-learn and continuous optimization.
• Work with Digital Experience Director to drive adoption of AI tools, marketing automation and web personalisation.
• Explore emerging platforms and growth levers to expand digital reach.
• Lead a global team across media, CRO, SEO, web development and digital analytics.
• Work closely with Marketing Ops, MDRs, campaigns and GTM leads for coordinated execution.
• Ensure all activities align with the 'BUY' stage of the customer journey and connect back to business goals.

Requirements

• A commercially minded B2B SaaS marketer with 6-10+ years of experience across field marketing, partner programs or GTM execution.
• Proven track record of executing multi-channel campaigns in a SaaS or subscription-based model, driving pipeline growth and revenue impact.
• Experienced in collaborating with external agencies, including demand gen, paid media to scale programs efficiently and deliver performance at pace.
• Experienced in managing MDRs or SDR teams, with ownership of MQL conversion, outbound engagement, and sales handoff quality.
• Skilled at working in a centralized marketing environment, using global assets and messaging while tailoring programs to local markets.
• Confident in managing performance dashboards, campaign calendars, and event logistics with precision and pace.
• Collaborative and data-driven, with the agility to shift gears based on performance insights, sales feedback or pipeline needs.

Nice to Have

• Experience with AI tools, marketing automation, and web personalisation.
• Familiarity with emerging digital platforms and growth levers.

Qualifications

• Not explicitly specified in the description.

Benefits & Perks

• Not explicitly specified in the description.