Director, Global Marketing- Hemophilia A (ALTUVIIIO)

About the Role

Key Responsibilities

• Develop and execute comprehensive HCP educational strategies to deepen scientific understanding of ALTUVIIIO and amplify real-world clinical experience.
• Design innovative peer-to-peer educational formats, including case-based learning and interactive workshops to support clinical decision-making and knowledge exchange.
• Partner with the HCP core promotion lead to ensure educational content and promotional messaging are strategically aligned, while managing agency/vendor to execute industry leading educational programs.
• Partner with cross-functional teams to lead global KOL identification, mapping, and engagement planning to build a robust network of expert educators and advocates.
• Develop and implement strategic engagement plans for different HCP segments, including managing a Nurse Expert Panel to inform nurse strategy and programming.
• Orchestrate advisory boards and expert panels to gather insights, identify knowledge gaps and clinical practice barriers, to shape educational strategies and inform broader solutions.
• Drive the strategic vision and execution of HemX, the flagship educational platform for the hemophilia portfolio, and establish metrics to optimize program effectiveness.
• Design and implement learning journeys for different HCP segments based on knowledge needs and learning preferences to enhance user engagement.
• Develop and execute congress strategies that maximize educational impact for ALTUVIIIO in partnership with the Hemophilia congress lead.
• Lead the planning and implementation of scientific exchange programs at major medical conferences, including symposia and workshops.
• Partner with Medical Affairs to create and execute KOL engagement plans, ensuring meaningful scientific exchange and peer-to-peer learning opportunities at congress venues.

Requirements

• Bachelor's degree and 8+ years of demonstrated success supporting pharmaceutical or vaccine products.
• Strong scientific acumen with ability to engage effectively with medical experts and KOLs.
• Proven track record in content development for healthcare providers.
• Demonstrated ability to understand and anticipate customer needs.
• Experience working collaboratively across functions, cultures, and countries.
• Experience managing an advertising agency and related budgets.
• Excellent organizational, interpersonal, and communication skills.
• Results-driven with strong transversal cooperation and influencing skills.
• High level of interpersonal and communication skills.

Nice to Have

• Experience in hemophilia or rare disease markets.
• Knowledge of digital educational platforms and tools.
• Experience in global marketing strategies.

Qualifications

• Bachelor's degree (implied from requirements).

Benefits & Perks

• Health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs.
• At least 14 weeks' gender-neutral parental leave.
• Supportive, future-focused team environment.
• Opportunities for career growth through promotions or lateral moves, domestically or internationally.