Director, Global Paid Social & Programmatic Marketing

Rippling

San Francisco, CA

Full Time

Director

171k-299k

17 days ago

Job Description

About the Role

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Based in San Francisco, CA, Rippling has raised over $1.4 billion from top investors and was named one of America's best startup employers by Forbes. The company prioritizes candidate safety and official communication will only be sent from @Rippling.com addresses. The role involves building a demand generation engine to drive growth across multiple product lines, buyer segments, and personas, both domestically and internationally, through leading the paid social and programmatic marketing team.

Key Responsibilities

Develop the worldwide, multi-channel strategy for building awareness among targeted audiences, nurturing them to consideration, and driving conversion.
Own the customer acquisition strategy for paid social and programmatic channels.
Manage an 8-figure annual budget, optimizing channel and campaign allocations to maximize revenue.
Build an experimentation engine within the team to fuel scale and efficiency gains through test and learn approaches.
Establish structure and processes to operate a centralized worldwide paid advertising team with stakeholders across geographies and product lines.
Develop strategies for launching new channels to effectively market Rippling's suite of products.
Build, mentor, and manage a high-caliber team of paid marketers to meet or exceed targets.
Collaborate cross-functionally with creative, content, growth, analytics, marketing operations, and GTM teams.
Partner with analytics to create a measurement ecosystem tracking KPIs throughout the funnel and maximizing ROI.
Participate in IC initiatives to maximize team impact and contribute directly to campaign execution.

Requirements

8+ years of experience, with at least 5 in performance marketing.
3+ years managing a team of more than 3 marketers.
Proven ability to lead and develop high-performing teams.
Strong analytical skills to uncover insights and incorporate them into initiatives.
Hands-on experience with DSP and/or social platforms such as display, native, OLV, CTV, LinkedIn, Meta, and YouTube.
Agility and speed in trying new ideas, pivoting when necessary, and scaling successful strategies.
Strong technical ability working with ad platforms, pixels, and feeds.
Confidence analyzing large data sets and making strategic recommendations.
Deep understanding of measurement and attribution; experience with Marketing Mix Modeling (MMM) is a plus.
BS/BA or equivalent work experience.

Nice to Have

Experience working with Marketing Mix Modeling (MMM).

Qualifications

Bachelor's degree or equivalent work experience.

Benefits & Perks

Competitive salary plus benefits and equity.
Salary ranges from $171,000 to $299,250 USD per year, depending on location and experience.
Opportunities to work in a fast-paced, dynamic environment with shifting priorities and tight deadlines.

Working at Rippling

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees within a defined radius, working in the office at least three days a week is considered an essential function of the role. The company is committed to building a diverse and inclusive workforce and does not discriminate based on legally protected characteristics.

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