Senior Paid Social Specialist

About the Role

Key Responsibilities

• Responsibility and management of larger accounts in social media
• Mentoring junior specialists' operational work including time management to ensure client profitability
• Developing best practices within the platforms
• Collaborating with other disciplines to identify areas for improvement for clients
• Campaign management and optimization on platforms like Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and TikTok
• Strategy and recommendations for social media advertising such as platform selection, budget, KPIs, target audience, format, frequency, testing, and input on creative material
• Analysis, evaluation, and reporting based on defined goals and KPIs
• Presenting strategy, results, best practices, and trends in internal, client, and agency meetings

Requirements

• 2-3 years of experience in full-funnel social media buying with a focus on performance, either at a media agency or with an advertiser
• Excellent knowledge of Facebook Ads Manager
• Good knowledge of LinkedIn, Snapchat, Pinterest, and TikTok Ads Manager
• Experience working with dashboards and third-party platforms
• Good knowledge of Microsoft Office, especially Excel
• University degree or relevant education in digital marketing
• Excellent English communication skills, both spoken and written
• Analytical thinking, curious, and driven to improve results
• Attention to details, organized, and able to work independently
• Thrives in team environment and ability to build trust in client relationships

Nice to Have

• Experience with creative formats and advertising solutions
• Experience mentoring or leading junior team members

Qualifications

• University degree or relevant education in digital marketing

Benefits & Perks

• SEK 3,000 wellness allowance
• 37.5-hour workweek, half-days and 'klamdagar' off
• 30 days of vacation
• Two paid volunteer days per year
• Occupational pension, insurance, and other negotiated terms via collective bargaining agreement
• Regular team activities, knowledge-sharing sessions, and wellness initiatives
• Hybrid work approach with teams in the office around four days a week