Social Media Buyer

About the Role

Key Responsibilities

• Execute social media campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope
• Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers
• Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements
• Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met
• Monitor campaign performance across multiple social platforms on an ongoing basis and ensure campaigns are meeting expectations
• Analyze campaign performance data and action on optimizations across multiple platforms

Requirements

• Hands-on experience in multiple social buying platforms including Meta, Snap, Tiktok, Reddit and LinkedIn
• Expert buying and optimizing experience in Meta
• Experience managing end-to-end social media planning and buying workflows - from discovery phase through post-mortem reporting
• Solid comprehension of social buying optimization concepts and ability to communicate them clearly to non-technical audiences
• Broad understanding of the programmatic media and paid social landscape
• Ability to analyze and draw meaningful and actionable insights from data
• Excellent time management and multitasking skills with keen attention to detail
• Strong written and verbal communication skills
• 5 years of hands-on, in-platform social buying at an agency, media trading desk, or media vendor required
• 3-5+ years of managing Meta campaigns from planning or buying workflows
• Working proficiency with Excel (pivot tables, lookups, etc.)
• Experience optimizing media toward multi-touch attribution data preferred
• Bachelor's Degree

Qualifications

• Bachelor's Degree
• 5 years of hands-on, in-platform social buying experience
• 3-5+ years managing Meta campaigns