Senior Media Buyer, Paid Social

About the Role

Key Responsibilities

• Develop and implement scalable paid social media strategies for the Credit Card Vertical across platforms like Meta, YouTube, LinkedIn, Reddit, etc.
• Manage monthly Paid Media budgets to meet revenue and GPM (Gross Profit Margin) targets.
• Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, creative, and inventory management.
• Manage high velocity creative testing in partnership with design teams to improve campaigns and adapt to social media trends.
• Navigate promotion of offers with compliance and targeting requirements, working within your sphere of influence to generate results.
• Execute end-to-end management of paid social campaigns, including budget allocation, bidding, performance analysis, and optimization to meet KPIs.
• Stay current with the latest trends and features on major social media platforms.
• Proficiently navigate algorithmic platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
• Communicate results, reporting, strategic initiatives, and growth opportunities effectively to the team.
• Use data to guide decisions and actions to scale revenue and GPM for the channel.
• Collaborate with cross-functional teams including product, design, content, and analytics to optimize channel performance.

Requirements

• 5+ years experience managing high-level operations within top social media platforms, managing monthly ad spend over $100k, preferably in the financial category.
• Understanding of direct marketing creative best practices and experience optimizing campaigns through creative, ad copy, and landing pages.
• Subject matter expertise in managing paid social algorithms and leveraging technical solutions for meaningful results.
• Strong analytical skills with experience in data analysis, attribution, ads implementation, and platform integration.
• Experience developing strategies, finding solutions, and communicating results.
• Proficiency in Excel, Google Suite, Google Ads, and Bing Ads.

Nice to Have

• Experience in the financial category.

Benefits & Perks

• Health & Wellness: Medical, dental, and vision insurance, telemedicine, and HSAs.
• Financial Security: 401(k), company-paid life and AD&D insurance, Employee Stock Purchase Plan.
• Work-Life Balance: Paid time off, holidays, and leave options.
• Professional Development: Annual education reimbursement up to $5,250.
• Wellness Reimbursement: Up to $450 annually for fitness expenses.
• Additional Perks: Commuter accounts, legal assistance, family support services, employee discounts.