Manager, Paid Social

Stepful

New York, NY

Full Time

Senior

120k-150k

2 days ago

Job Description

About the Role

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers. The company partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Backed by notable investors and recognized as the #1 EdTech company in the U.S. by TIME for 2025, Stepful aims to improve access to quality healthcare globally. The organization values care, quick learning, collaboration, and ownership, fostering a mission-driven environment focused on student success and innovative growth.

Key Responsibilities

Build & manage paid campaigns (Meta, TikTok, YouTube, and others) from start to finish
Optimize campaigns toward CAC goals through daily performance monitoring
Collaborate with creative and content teams to develop high-performing ad creatives (video, UGC, influencer, static)
Conduct A/B testing across targeting, bidding strategies, creatives, and landing pages
Analyze performance data and generate actionable insights to improve campaign effectiveness
Stay up to date on platform best practices, algorithm changes, and emerging trends
Identify growth opportunities and contribute ideas to enhance our paid acquisition strategy

Requirements

4+ years of experience working at a direct-to-consumer startup with campaign budgets over $1M per month
Proven track record of scaling marketing spend while maintaining ROI targets
Proficiency in tactical end-to-end execution of ad campaigns across Paid Social channels like TikTok, Meta & YouTube
Experience writing creative briefs and working closely with content creators to iterate quickly and identify messaging/content that resonates with audiences
Highly analytical with strong communication skills

Nice to Have

Previous startup experience, especially within B2C EdTech/Healthcare
Basic design or video editing skills (e.g., Canva, CapCut, Adobe Suite)

Qualifications

Experience with campaign management on Paid Social channels
Ability to analyze data and generate insights
Experience working in fast-paced, high-budget marketing environments

Benefits & Perks

Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Open vacation policy

Working at Stepful

Stepful values care first, quick learning, building together, and ownership. The company emphasizes a mission-driven, fast-paced environment where team members thrive on innovation, collaboration, and making a meaningful impact in healthcare education and access.

Apply Now