Manager, Global Paid Social Media & Innovation

About the Role

Key Responsibilities

• Partner with international counterparts to coordinate local social media efforts, managing creative briefs, processes, timelines and requirements for seasonal campaigns and special events.
• Manage the day-to-day implementation of all paid social media campaigns, partnering with digital media agency on paid media plans (targeting, flight dates, success KPIs, etc.).
• Develop annual paid media plans with international markets and maintain monthly budgets on all social platforms.
• Partner with the Michael Kors Consumer Marketing teams to design and implement best-in-class full funnel strategies.
• Lead post-campaign analysis, reviewing agency reports, digesting learnings and informing future creative & campaign-level strategies.
• Distribute and review findings with international markets and internal counterparts to refine paid social media strategy based on performance, leading platform optimizations, ad types and creative formats.
• Drive innovation by supporting collaborations with internal teams and external partners, keeping a pulse on emerging platforms, media, apps, games, technologies, and trends to identify opportunities for innovation (AI, virtual AI concierge, AR try-ons, social commerce, etc.).
• Arm creative teams with best practices, cultural and customer landscape, and industry insights to inform production for paid social media.
• Partner with internal teams and digital media agency to evolve brand measurement to include sentiment analysis and long-term favorability in addition to traditional KPIs.
• Collaborate with internal influencer teams on amplification plans across social channels, supporting paid reporting and performance metrics.
• Work closely with internal teams and external partners to develop and execute social initiatives across multiple channels including ecommerce, email, and SMS.
• Provide social media support for licensed categories across paid and innovation-driven campaigns (social lenses, filters, emerging technology).

Requirements

• Bachelor's degree, preferably with a concentration in marketing, business, or communications.
• 5+ years experience in paid social media, at a fashion/retail brand or agency (preferred but not required).
• Prior experience at a social media agency or managing a social media agency with exposure to e-commerce and digital marketing (a plus).
• Excellent written and verbal communication skills, strong organizational skills and attention to detail.
• Knowledge and understanding of social media platforms (Facebook, TikTok, YouTube, Snapchat, X, Pinterest, Instagram, LINE, Weibo, WeChat, etc.).
• Ability to think creatively and problem-solve while juggling multiple projects.
• Ability to analyze, evaluate and effectively communicate social media performance.

Nice to Have

• Experience managing social media campaigns for a fashion or retail brand.
• Experience with social media agency management and digital marketing.
• Knowledge of emerging technologies like AI, AR, VR, and social commerce.

Qualifications

• Bachelor's degree in marketing, business, or communications.

Benefits & Perks

• Salary range of $90,000 to $150,000 based on role requirements, skill set, and experience.