Paid Social Media Specialist

About the Role

Key Responsibilities

• Executes and supports the paid social media strategy by participating in campaign meetings and collaborating with the Paid Social Manager to achieve organizational goals.
• Implements paid ad strategies across platforms using branded and professional imagery designed to drive results and encourage community engagement—such as educational and engaging videos, infographics, and lead generation ads.
• Develops innovative audience targeting methods and paid social campaigns.
• Works closely with the Organic Social and creative teams to tailor ad concepts, formats, and content for each platform.
• Understands key performance indicators (KPIs) including CPC, CTR, CPE, and ROAS.
• Designs and carries out A/B testing for variables like audience, copy, and creative.
• Prepares weekly and monthly performance reports.
• Keeps current with social media industry news and best practices, and provides strategic input for brand social channels.
• Participates in creative brainstorming sessions to discover new, more effective social media advertising approaches.
• Manages ongoing boosting of organically published posts.
• Acts as a liaison to promote content through social media, both internally and externally.
• Generates timely social media reports and creates monthly or ad hoc dashboards as needed.

Requirements

• Bachelor's Degree in Marketing, or Bachelor's Degree in Communications or related field.
• Typically requires 3 years of experience in day-to-day management of social media platforms.
• Proficient in Google Analytics, Microsoft Office products and familiarity with WordPress and social media management tools.
• Strong written and oral communication skills.
• Organized and detail oriented.
• Ability to operate independently in a self-directed, deadline-driven environment.
• Ability to collaborate effectively with all levels of clinicians, management, and executives.

Nice to Have

• Meta Certified Digital Marketing Associate preferred.
• LinkedIn business manager experience a plus.

Qualifications

• Bachelor's Degree in Marketing, or Bachelor's Degree in Communications or related field.