Paid Social Media SpecialistNew

About the Role

Key Responsibilities

• Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms.
• Continuously monitor performance and pacing, making proactive adjustments to hit KPIs.
• Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards.
• Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes.
• Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations.
• Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives.
• Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance.
• Collaborate cross-functionally with creative, analytics, and client success to ensure campaigns meet client expectations and business goals.
• Stay sharp on evolving platform algorithms, bidding strategies, and performance content trends.
• Experiment with new ad formats, targeting tactics, and creator-led paid media approaches.
• Share learnings with the wider team to uplevel collective expertise and campaign outcomes.

Requirements

• Bachelor's degree in Marketing, Business, or related field (or equivalent work experience).
• 2+ years of hands-on experience managing paid media campaigns, with a focus on social platforms.
• Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast-paced client services environment.
• Strong grasp of campaign performance metrics and analytics tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.).
• Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.).
• Meticulous attention to detail, especially in trafficking, QA, and live asset management.
• Strong analytical mindset with the ability to turn data into clear, actionable recommendations.
• A keen eye for paid social creative and knowledge of current performance content best practices.

Nice to Have

• Experience with creator-led paid content.

Qualifications

• Educational background in Marketing, Business, or related field, or equivalent work experience.

Benefits & Perks

• Salary range of $70-80k OTE.
• Participation in various benefits plans as part of overall compensation.
• Market-based & data-driven approach to compensation, evaluated bi-annually.
• Salary structured as On Target Earnings (OTE = base + commission/variable) or salary only, depending on role.
• Transparency with salary ranges posted on all job listings.
• Hybrid and remote work options (#LI-Hybrid #LI-Remote).