Manager, Paid Social

IPG Mediabrands

Boston, MA

Full Time

Senior

90k-90k

3 days ago

Job Description

About the Role

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action' into ‘outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3 and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.

Key Responsibilities

Oversee social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit.
Manage Paid Social Associates and Sr. Associates, including their career development.
Develop, optimize, and maintain paid social campaigns for clients, coordinating assets between creative agencies and managing budgets.
Work with cross-discipline teams to integrate paid social media strategy into a multi-channel, holistic recommendation.
Use strong quantitative skills to analyze data, provide insights, and make optimization recommendations, including familiarity with third-party data and measurement solutions.
Help creatives express ideas with feasible recommendations, contributing to innovation and creative processes.
Understand client goals and maximize success through tactical strategies and technologies, maintaining and optimizing campaigns to improve performance.
Brainstorm and research new market ideas, including new betas and opportunities with partners.

Requirements

Substantial experience in account management, planning, and/or performance media.
Strong understanding of Paid Social platforms and supporting technology such as Facebook Ad Manager and X (formerly Twitter) Ads.
Experience working with multiple partners on enterprise-level paid social accounts with diverse budgets and objectives.
Ability to translate high-level client goals into paid media strategies using online technologies.
Effective communication skills to convey processes and tactics to clients, peers, and junior team members.
Understanding of paid social measurement and experience with native measurement tools.
Excellent written and verbal communication skills.
3+ years of experience (agency experience strongly preferred).
Detail-oriented with the ability to multitask and prioritize based on client objectives.
Strong time management skills.

Nice to Have

Agency experience strongly preferred.

Qualifications

No college degree required.

Benefits & Perks

Medical and dental coverage.
401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program, and paid family benefits.
Discretionary time off days, company-wide Appreciation Weeks and Wellness Days.
Competitive salary and eligibility for annual discretionary incentive awards.

Working at IPG Mediabrands

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We embrace differences and recognize the unique value each individual brings. We encourage applications from diverse backgrounds, perspectives, and lived experiences, emphasizing our pride in a responsible, inclusive work environment.

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