Paid Social Media Assistant

About the Role

Key Responsibilities

• Supports digital team on all aspects of paid social campaign management and ad optimization.
• Builds personal/technical expertise to understand client's marketing objectives and technology platforms.
• Stays informed of the latest buying platform developments and new ad opportunities.
• Supports media buyers in pre-campaign responsibilities, including gathering creative assets and tracking instructions.
• Provides guidance on creative development, specs, and best practices.
• Identifies targeting and platform opportunities based on brand parameters and KPIs.
• Assists in campaign setup and launch, ensuring ad tags, budgets, targeting, and creative are correctly loaded.
• Ensures creatives are approved before campaign launch.
• Assists in campaign management, including timely optimizations and monitoring pacing.
• Performs regular QA checks.
• Coordinates campaign reporting, analyzes performance, and builds custom reports and strategies.
• Provides ongoing insights based on campaign analysis and participates in research compilation.

Requirements

• Bachelor's degree or equivalent experience.
• 1-3 years of related work experience or internship (preferred but not required).
• Familiarity with tools such as Facebook Business Manager, Ads Manager, Power Editor, Snap Ads, Twitter Ads platform, TikTok, YouTube (a plus).
• Intermediate knowledge of Microsoft Excel, Word, and PowerPoint.
• Ability to thrive in a fast-paced environment managing multiple projects and deadlines.
• Personal drive for excellence, knowledge, and acquiring new skills.

Nice to Have

• Experience with Facebook Business Manager, Ads Manager, Power Editor, Snap Ads, Twitter Ads platform, TikTok, YouTube.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Medical coverage, dental, and vision insurance.
• Disability insurance.
• 401(k) plan.
• Paid time off.
• Community engagement opportunities.
• Great colleagues and learning opportunities.