Paid Social Media SpecialistNew

Later

Los Angeles, CA

Full Time

Mid Level

70k-80k

4 days ago

Job Description

About the Role

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. The company enables brands to scale creator partnerships, manage social media content and campaigns, and drive measurable business impact through proprietary performance data and innovative tools. Founded in 2014, Later combines influencer marketing solutions and social media management platforms, with a shared vision to empower creativity and social commerce. The role of Paid Social Media Specialist involves driving high-performance paid social campaigns for Later Influence customers, collaborating cross-functionally, and delivering measurable results within the Professional Services team.

Key Responsibilities

Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms.
Continuously monitor performance and pacing, making proactive adjustments to hit KPIs.
Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards.
Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes.
Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations.
Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives.
Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance.
Collaborate cross-functionally with creative, analytics, and client success to ensure campaigns meet client expectations and business goals.
Stay sharp on evolving platform algorithms, bidding strategies, and performance content trends.
Experiment with new ad formats, targeting tactics, and creator-led paid media approaches.
Share learnings with the wider team to uplevel collective expertise and campaign outcomes.

Requirements

Bachelor's degree in Marketing, Business, or related field (or equivalent work experience).
2+ years of hands-on experience managing paid media campaigns, with a focus on social platforms.
Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast-paced client services environment.
Strong grasp of campaign performance metrics and analytics tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.).
Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.).
Meticulous attention to detail, especially in trafficking, QA, and live asset management.
Strong analytical mindset with the ability to turn data into clear, actionable recommendations.
A keen eye for paid social creative and knowledge of current performance content best practices.

Nice to Have

Experience with creator-led paid content.

Qualifications

Educational background in Marketing, Business, or related field, or equivalent work experience.

Benefits & Perks

Salary range of $70-80k OTE.
Participation in various benefits plans as part of overall compensation.
Market-based & data-driven approach to compensation, evaluated bi-annually.
Transparency with salary ranges posted on all job listings.
Hybrid and remote work options (#LI-Hybrid #LI-Remote).

Working at Later

Later values high performance, impact-driven results, collaboration, curiosity, growth, accountability, honesty, emotional intelligence, and resilience. The company emphasizes proactive insights, continuous learning, and fostering an inclusive, positive work environment.

Apply Now