Paid Social Marketing Manager (North America)
Tractive
Job Description
About the Role
Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you're a good match! Your territory As part of our US team, you will: Lead and scale high-impact paid social campaigns across Meta (Facebook & Instagram), fueling Tractive's growth in North America and helping more pet parents discover peace of mind. Apply advanced Meta strategies like budget optimization, dynamic creatives, and message testing to maximize campaign efficiency and reach. Use performance data to guide creative testing, identify top-performing content, and collaborate with influencer and creative teams to produce UGC that drives results. Support full-funnel campaigns across additional platforms like TikTok and Reddit, continuously exploring new opportunities for growth. Monitor campaign performance using tools like Meta Advantage+, implement optimizations in real time, and plan strategic moments like Black Friday and seasonal promotions. Stay on top of platform trends, algorithm changes, and privacy updates, translating insights into actionable improvements. Bring in your fresh ideas to make Tractive better - you'll never hear the phrase “...because that's how we've always done things”. Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level.
Key Responsibilities
- Lead and scale high-impact paid social campaigns across Meta (Facebook & Instagram).
- Apply advanced Meta strategies like budget optimization, dynamic creatives, and message testing to maximize campaign efficiency and reach.
- Use performance data to guide creative testing, identify top-performing content, and collaborate with influencer and creative teams to produce UGC that drives results.
- Support full-funnel campaigns across additional platforms like TikTok and Reddit, exploring new opportunities for growth.
- Monitor campaign performance using tools like Meta Advantage+, implement real-time optimizations, and plan strategic moments like Black Friday and seasonal promotions.
- Stay updated on platform trends, algorithm changes, and privacy updates, translating insights into actionable improvements.
- Bring innovative ideas to improve Tractive’s marketing efforts.
- Continuously grow personally and professionally, taking ownership of areas that show potential, and attend relevant workshops.
Requirements
- At least 4-6 years of hands-on experience running Meta Ads campaigns with proven success in testing and scaling performance marketing strategies.
- Experience with additional platforms such as TikTok, Reddit, or Pinterest is a strong plus.
- A creative and analytical mindset—ability to interpret performance data and turn it into effective strategy.
- Strong collaboration and communication skills, with the ability to work cross-functionally and adapt quickly.
- Based in Seattle or able to work from our Seattle office 2x/week preferred.
Nice to Have
- Experience with platforms such as TikTok, Reddit, or Pinterest.
Working at Tractive
A team of truly unique individuals who care about each other and go the extra mile for pet parents, fostering a collaborative and innovative work environment.
Job Details
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About Tractive
Website
tractive.com
Location
Seattle, WA
Industry
Unclassified Industry
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