Director, Global Product Marketing Strategy Hybrid

About the Role

Key Responsibilities

• Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all product launch touch points, both external and internal.
• Lead best-in-class launch readiness planning, including the development of launch toolkits, training materials, and cross-functional alignment to ensure successful product introductions in all markets.
• Build and maintain core messaging frameworks and value proposition toolkits for new and existing products, ensuring clear differentiation and resonance with target audiences.
• Conduct market research and analysis, including voice of customer programs, to identify key opportunities, challenges, and unmet needs in different regions.
• Define brand and product positioning, messaging, and value proposition to differentiate the brand and products in the global marketplace.
• Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations.
• Provide guidance and support to regional brand and product marketing teams, ensuring alignment with the global strategy and launch plans.
• Collaborate with stakeholders including product development, commercial, packaging, and regional marketing teams to ensure product marketing initiatives are integrated into the overall business plan.
• Develop and execute comprehensive go-to-market (GTM) plans for key product launches.
• Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
• Review regional marketing and product launch initiatives to ensure alignment with global brand objectives, product standards, and KPIs.
• Communicate effectively to build relationships, establish rapport, drive consensus, and drive adoption with internal/external customer groups and all levels.
• Lead and mentor a team of brand managers, fostering a culture of creativity, collaboration, and excellence.

Requirements

• 10+ years of experience leading the establishment and execution of global brand growth strategies, ideally in a global environment.
• 5+ years' experience with leadership of marketing innovation in a SKU-intensive brand or multi-brand consumer product portfolio in a global environment.
• Undergraduate degree, preferably in business, marketing, or related field; MBA preferred.
• Experience leading functional teams globally, coaching and developing team members within a matrix organization.
• Experience in high-volume retail and/or distributor environments involving complexity in price, channel, and product.
• Exceptional marketing strategy fundamentals, including brand planning, go-to-market strategies, business acumen, positioning, market research, and brand storytelling.
• Working knowledge of content management systems, product information management systems, and digital assets management platforms.
• Strong leadership and influence skills, with the ability to build relationships and drive consensus.

Nice to Have

• Experience in a global environment with high-volume retail or distributor channels.
• Additional certifications or specialized training in marketing or brand management.

Qualifications

• Undergraduate degree in business, marketing, or related field; MBA preferred.
• 10+ years of experience in global brand strategy and marketing leadership.
• Experience managing teams and developing talent in a global, matrix organization.

Benefits & Perks

• Competitive salary and comprehensive benefits plan including medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Opportunities for growth and development across multiple career paths.
• Access to learning resources including digital learning portals and online university programs.
• A diverse and inclusive work culture that values mutual respect and different perspectives.
• Participation in volunteerism, giving back, and sustainable business practices.