Director, Growth & Retention Marketing

About the Role

Key Responsibilities

• Forge strong communications with sales and customer success teams, develop strategic growth and retention marketing plans and campaigns that align to shared revenue and retention goals.
• Inspire, lead and develop a high-performing, values-driven team of 10+ marketing professionals distributed across multiple locations, fostering a culture of collaboration, continuous learning, and shared accountability.
• Lead with Pushpay's core values while developing individual team members through coaching, mentorship, and clear career progression paths.
• Drive team excellence in lead generation campaigns, customer retention programs, and ABM initiatives that generate and accelerate sales pipeline while maintaining focus on team development and collective success over individual recognition.
• Own and manage growth marketing budget and reporting of KPIs on marketing activities, effectiveness and business impact.
• Continuously improve campaign strategies by collaborating with product marketing and sales leaders to understand and encompass the buyer journey.
• Optimize lead flow, data hygiene, lead scoring, and nurture models that align to industry best practices and perform above benchmarks.
• Establish and maintain scalable processes in campaign and lead management.
• Lead and scale our Account-Based Marketing (ABM) program, developing account-specific strategies and targeted campaigns.
• Provide strategic direction for marketing technology stack and data governance, ensuring alignment with business objectives and compliance standards.
• Oversee marketing automation (Marketo), CRM integration (Salesforce), and ABM platform (Demandbase) optimization.
• Lead web team initiatives focused on conversion optimization, user experience enhancement, and demand generation effectiveness.
• Refine strategic marketing plans supporting customer segments, including content strategy, email nurture programs, and field events.
• Participate as an active member of the Marketing Leadership Team, helping evaluate and recommend strategic tradeoffs and developing proposals for senior executives.

Requirements

• At least 10 years of demand generation/growth marketing experience.
• Prior experience working at a SaaS company.
• 3+ years leadership experience building and managing high-performing teams.
• Experience developing and executing Account-Based Marketing programs.
• BA/BS Degree in Marketing, Business, or equivalent.
• Expertise in end-to-end campaign development, execution, and measurement.
• Proficiency in marketing automation systems (preferably Marketo).
• ABM platform expertise, preferably Demandbase.
• Strong organizational skills to manage multiple projects with tight deadlines.
• Excellent analytical and quantitative skills to interpret data and translate into insights.
• Strong leadership skills with high EQ; passion for building, leading, and coaching teams.
• Customer-centric mindset with ability to build trust-based relationships cross-functionally.
• Keen understanding of the B2B marketing funnel and demand creation strategies.
• Passion for serving faith communities and understanding their needs; experience marketing to mission-driven organizations preferred.
• Prolonged periods of sitting at a desk and working on a computer; may occasionally require lifting up to 50 pounds, walking, bending, or standing.

Nice to Have

• Experience with technology companies serving faith leaders, churches or pastors.

Qualifications

• Bachelor's degree in Marketing, Business, or equivalent.
• 3+ years leadership experience managing teams.
• Experience with SaaS demand generation and ABM programs.

Benefits & Perks

• 100% employer-paid premiums for Medical HDHP Plan, Dental, and Vision for employee.
• 70% employer-paid premiums for Medical PPO Plan for employees, and Medical, Dental, and Vision for dependents.
• 401K match.
• Hybrid work model - 3 days in the office / 2 days remote each week.
• 12 paid Company Holidays.
• 2 paid Volunteer Time Off days.
• 25 days PTO.
• Paid parental and adoption leave.