Director, Growth Marketing

Cengage Learning

Boston, MA

Full Time

Director

138k-180k

6 days ago

Job Description

About the Role

Cengage Group is a global education technology company serving millions of learners by providing affordable, quality digital products and services that equip students with the skills needed to be job ready. With a history spanning over 100 years, the company enables the power and joy of learning through trusted content and integrated digital platforms, supporting higher education, workforce skills, secondary education, English language teaching, and research markets worldwide. The organization values inclusion, engagement, and discovery, fostering an inclusive workplace that empowers employees of all backgrounds to voice their ideas and bring their authentic selves to work.

Key Responsibilities

Lead the strategy and execution across all demand generation efforts including paid media, ABM, and events.
Own the marketing performance dashboard using data analytics to optimize marketing and drive measurable growth.
Champion marketing performance measurement through advanced analytics, attribution modeling, and reporting.
Build and manage a high-performing team passionate about lead generation and performance optimization.
Develop coordinated acquisition and retention programs across channels to grow pipeline and increase CLTV.
Collaborate cross-functionally with sales, customer success, product development, and product marketing to optimize the buyer journey.
Experiment, test, iterate—continuously improving programs with data at the core.
Lead marketing operations teams to optimize lead quality, improve conversion rates, and accelerate pipeline through the funnel.
Drive marketing-sourced and marketing-influenced pipeline through a combination of acquisition and acceleration programs.
Partner with the digital experience team on execution of global paid media and digital experience delivery to generate and convert demand at scale.
Continuously test, iterate, and improve lead generation and conversion strategies based on data and insights.

Requirements

10+ years of B2B marketing experience, with 3-5 years in a senior growth/demand leadership role.
Expertise in paid acquisition, ABM strategy, and event marketing.
Deep knowledge of performance analytics, attribution, and funnel optimization.
Proven success scaling marketing programs that directly drive revenue.
Strong leadership and collaboration skills to encourage teams and align cross-functional partners.
Experience partnering with sales teams to build alignment and optimize lead handoff and follow-up.
Strong analytical approach with hands-on experience using attribution, performance dashboards, and ROI analysis.
Excellent communication and collaboration skills; ability to influence at all organizational levels.

Nice to Have

Experience with digital marketing tools and platforms.
Knowledge of marketing automation and CRM systems.
Experience in education technology or related industries.

Qualifications

Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

Comprehensive and rewarding Total Rewards package.
Salary range of $138,200 to $180,000 USD, with potential incentive compensation for sales roles.

Working at Cengage Learning

Cengage Group values inclusion, engagement, and discovery. The company fosters an inclusive workplace that empowers employees of all backgrounds to voice their ideas and bring their authentic selves to work. It is committed to diversity and providing reasonable accommodations for individuals with disabilities. The organization takes pride in its employee culture and has been recognized as a top workplace in Madison and Chicago.

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