Director, Growth MarketingNew

About the Role

Key Responsibilities

• Lead a high-performing team of data-driven growth marketers, empowering them to unlock new growth opportunities across email, push, and in-app marketing channels.
• Own the marketing strategy and execution that contributes to double-digit business growth for the Personal Loans business.
• Design and implement robust marketing interventions based on consumer insights to engage users at each stage of the personal loan consideration journey.
• Lead the development and execution of multi-channel campaigns (e.g., email, push, in-app notifications) that achieve measurable business results, continuously testing and optimizing for improved open rates, click-through rates, and funnel efficiency.
• Guide the team in using segmentation, targeting, credit bureau data, and behavioral signals to build personalized, scalable messaging that deepens customer engagement.
• Partner with cross-functional teams—including Product, Design, Creative, Engineering, Analytics, Data Science, and Legal—to ensure seamless end-to-end user experiences.
• Leverage data to evaluate campaign success, report on performance metrics, and identify insights for continuous improvement and innovation.
• Influence key product decisions to enhance conversion and deliver a best-in-class customer experience across all member touchpoints.
• Monitor market conditions, competitors, and industry innovations to identify new growth opportunities.

Requirements

• 8+ years of experience in growth marketing, lifecycle marketing, or CRM leadership roles, with at least 3 years managing high-performing teams.
• Proven ability to drive measurable business outcomes, especially revenue growth, through owned marketing channels.
• Experience managing channel revenue to meet annual goals and forecasts.
• Expertise in optimizing campaigns across email, push, and in-app channels with a track record of impactful results.
• Analytical mindset with proficiency in A/B testing, data interpretation, and translating insights into marketing strategies.
• Experience launching programs that scale 1:1 user personalization.
• Ability to manage complex, cross-functional initiatives and collaborate with Product, Design, Creative, Engineering, Data Science, and Analytics teams.
• Strategic thinking skills with the ability to balance long-term vision and short-term execution.
• Excellent written, verbal, and presentation skills for engaging with executive-level partners.
• High energy, positive attitude, and a solution-oriented mindset.
• Proven ability to work effectively in matrix organizations.

Nice to Have

• Experience with growth marketing in the financial technology industry.
• Knowledge of consumer lending, personal loans, or other fintech products.
• Proficiency in SQL or similar querying languages for data analysis.
• Experience collaborating with paid marketing teams.
• Partnership experience with data science teams to enhance relevance and personalization.
• Master's degree or advanced certification in marketing, data analytics, or related fields.

Qualifications

• Master's degree or advanced certification in marketing, data analytics, or a related field.

Benefits & Perks

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December