Director, HCP Marketing - Listerine

About the Role

Key Responsibilities

• Lead Oral Care Healthcare Professional Marketing and develop the global strategy for Dental Professionals across all Kenvue brands.
• Own the engagement and content strategy to drive recommendation share specifically for Listerine across categories and markets.
• Work closely with the global brand team to bring HCP insights to Category Visioning, Portfolio Management, and New Product Development.
• Collaborate with Customer Development, Medical Affairs, Insights, and local teams to ensure consistent deployment of HCP content, claims, and initiatives.
• Develop omnichannel communication toolkits within content effectiveness best practices and facilitate market co-creation and transcreation of materials.
• Develop HCP strategy by target audience and brand, including role in the consumer journey, impact on brand penetration, strategic communication territories, and competitive benchmarking.
• Define benefits HCPs can expect from products, and build execution and deployment strategies.
• Build scientific pipeline in partnership with Medical Affairs, including research plans, advisory boards, publications, and medical education.
• Plan and execute global and regional congresses and impactful events supporting professional engagement.
• Own and develop sponsorship, partnership, and KOL plans in collaboration with Scientific Engagement.
• Drive KPI improvements such as share of recommendation and rank of recommendation.
• Develop content strategy, toolkit, and messaging maps for markets, segments, and initiatives.
• Represent Kenvue at external industry forums and stay updated on category trends and emerging technologies.

Requirements

• A minimum of a Bachelor's degree, preferably in life sciences.
• At least 12 years of progressive leadership experience with a strong track record of results in HCP or life sciences-related areas.
• Proven success in developing and executing marketing strategies and programs.
• Excellent communication and interpersonal skills to build relationships with stakeholders.
• Ability to think strategically and creatively, developing innovative solutions.
• Strong analytical skills to interpret data and inform decision-making.
• Life science degree and/or experience in HCP or RX marketing, with the ability to interact with R&D and understand HCP needs.
• Proven leadership ability to motivate and manage cross-functional teams in a matrix organization.
• Exceptional business communication skills for complex messaging to diverse audiences.
• Ability to collaborate successfully with internal teams, suppliers, and agencies.
• Experience with omnichannel marketing, including data, tools, and creative application.

Nice to Have

• Category expertise in Oral Care and experience working across markets/regions.
• Experience leading HCP Marketing.
• Experience working with Legal, Regulatory, Compliance, and global partners.
• Experience in market research and analysis, including voice of the customer.
• Passion for healthcare and improving patient outcomes.
• Experience in Agile methodologies.

Qualifications

• Bachelor's degree, preferably in life sciences.
• Minimum of 12 years of leadership experience in HCP or related fields.

Benefits & Perks

• Competitive annual base salary ranging from $183,175 to $258,600, depending on location, skills, and experience.
• Paid holidays, vacation, volunteer time, and more.
• Learning and development opportunities.
• Kenvue Impact Networks.
• Total Rewards include salary, bonus (if applicable), and benefits.