Director, HCP Marketing - U.S.

Regeneron

Sleepy Hollow, NY

Full Time

Director

180k-301k

11 days ago

Job Description

About the Role

The Director of HCP Marketing will lead healthcare professional marketing strategy and execution for dermatology indications in the U.S. This highly visible role requires a forward-looking leader with deep marketing expertise and the ability to navigate complex alliance partnerships. The Director will partner closely with cross-functional and alliance teams to advance the product's growth, contribute to the financial success of the brand, and strengthen its leadership position in dermatology. This position reports to the Senior Director, Dermatology Marketing.

Key Responsibilities

Leading the HCP marketing strategy for emerging indications, including Chronic Spontaneous Urticaria, Prurigo Nodularis, and Bullous Pemphigoid, ensuring full integration with the broader brand strategy.
Acting as a key advocate for the product strategy, clearly articulating priorities and ensuring alignment across Regeneron, Sanofi, and other critical partners.
Overseeing the development of HCP engagement strategies, messages, and tactical campaigns tailored to Dermatologists and Advanced Practice Providers.
Building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
Driving strong cross-functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives.
Ensuring all marketing programs follow corporate policies, regulatory/ethical frameworks, and alliance standards.
Tracking and managing marketing spend, timelines, and deliverables to meet budget, scope, and performance expectations.

Requirements

A bachelor's degree is required; MBA strongly preferred.
10+ years of progressive experience in the pharmaceutical/biotech industry or related field.
8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas.
Experience in Dermatology and/or Immunology is preferred.
Willingness to travel 25-30% (including some weekends) and work within a hybrid schedule (minimum 4 days per week onsite at Sleepy Hollow, NY).
Ability to translate insights into actionable marketing strategies and demonstrate leadership and influencing skills.
Exceptional communication and presentation skills, capable of conveying complex strategies to diverse audiences including senior executives.
Experience managing agencies and external partners, ensuring creative excellence and accountability.
Disciplined in managing budgets and resources aligned to strategic objectives.

Nice to Have

Experience in Dermatology and/or Immunology.

Qualifications

Bachelor's degree (required).
MBA (strongly preferred).
10+ years of experience in the pharmaceutical/biotech industry or related field.
8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas.

Benefits & Perks

Comprehensive benefits which often include health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees.