Director, HCP Marketing, US Kidney - Pove

About the Role

Key Responsibilities

• Leads the HCP Pove Marketing team, coaching the team to deliver exceptional results and operate as a high performing team.
• Works cross-functionally to ensure an integrated launch strategy that includes market access, field leadership, medical affairs, and communications.
• Ensures that the brand strategy is translated with an effective tactical plan for HCPs.
• Works with external agencies to execute promotional strategy and tactics through personal and non-personal channels, ensuring external partners remain on-time and on-budget.
• Collaborates with field leadership and team members to obtain input on launch strategies and tactics; ensures relevant launch KPIs are established, monitored, and optimized.
• Drives tactical execution including brand planning and creative efforts, managing agencies to ensure on budget and timely deliverables, and partnering closely with communications review committee.
• Measures the impact of initiatives based on ROI and adjusts investments to maximize impact, seeking automation and efficiency opportunities.
• Role models and instills a culture of compliance focused on ethics and integrity.

Requirements

• Bachelor's degree.
• Typically requires 10 years of marketing, consulting, or agency experience in healthcare or biopharmaceuticals.
• Demonstrated supervisory or management experience or an equivalent combination of experience and education.
• Direct experience with communications review committee for review of tactics.
• Ability to oversee generation of insights and apply those insights to business problems and opportunities.
• Analytical mindset with ability to lead others in solving complex problems.
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance.
• Experience in pharmaceutical marketing or closely related fields such as pharmaceutical sales or ad agencies.
• Additional preferred experiences include specialty product launch experience, kidney experience, and work within highly competitive markets.
• Strong skills in market forecasting, relationship of business drivers to revenue, and proficiency in MS Office applications.

Nice to Have

• Specialty product launch experience.
• Work within highly competitive markets.
• Kidney experience.

Qualifications

• Bachelor's degree.
• Typically requires 10 years of relevant experience in healthcare/biopharmaceutical marketing or related fields.

Benefits & Perks

• Annual bonus and equity awards.
• Medical, dental, and vision insurance.
• Paid time off including a week-long company shutdown in summer and winter.
• Educational assistance programs including student loan repayment.
• Commuting subsidy.
• Matching charitable donations.
• 401(k) plan.
• Flexible work arrangements (Hybrid or On-Site).