Director, HIV Treatment Marketing

About the Role

Key Responsibilities

• Develop effective patient retention and engagement strategies aimed at optimizing brand performance and addressing unmet needs in the HIV patient journey.
• Develop local / regional market strategic plans, inclusive of communication strategies, community engagement opportunities, patient activation, and media.
• Partner with the Franchise Community Engagement lead responsible for the execution of local market plans.
• Lead branded AHCP content strategy and resource creation for community liaison team.
• Build out market growth initiatives to drive re-engagement in care.
• Lead unbranded DTP/DTC strategy, campaign, and messaging execution across website, digital and print assets, and patient resources.
• Develop and execute the unbranded media plan, identify effective media channels and partners (e.g., digital, social media, print, video) to engage targeted HIV populations.
• Oversee brand strategy and booth/activity execution for HIV treatment DTP conferences.
• Partner with the HIV Franchise, Public Affairs, and Community Field Teams to ensure aligned efforts for patient retention and market growth.
• Create effective, culturally relevant content and messaging to educate consumers, patients, and healthcare providers (AHCPs) and support adherence.
• Manage agency relationships to ensure performance and collaboration meet business needs.
• Oversee budgets and resource allocation to ensure efficient and impactful deployment of resources.
• Ensure compliance with all relevant laws, regulations, and policies.

Requirements

• Bachelor's Degree and 10 years of experience or Master's Degree and 8 years of experience.
• Direct-to-Patient Marketing experience required.
• 8+ years of marketing experience, primarily within the biopharmaceutical or pharmaceutical industry.
• MBA preferred; bachelor's degree in marketing or a related field required.
• Extensive understanding of pharmaceutical regulatory requirements and their impact on marketing material development.
• HIV-specific experience highly desirable.

Nice to Have

• Prior advertising, digital, or communications agency experience.

Qualifications

• Bachelor's Degree or Master's Degree in a related field.
• 10 years of experience with a Bachelor's or 8 years with a Master's.

Benefits & Perks

• Salary range: $226,185.00 - $292,710.00, with factors including experience, qualifications, and geographic location.
• Discretionary annual bonus.
• Discretionary stock-based long-term incentives (eligibility may vary).
• Paid time off.
• Company-sponsored medical, dental, vision, and life insurance plans.
• Additional benefits information available at: https://www.gilead.com/careers/compensation-benefits-and-wellbeing