Director Integrated Marketing - Brand Equity

About the Role

Key Responsibilities

• Lead annual marketing planning and execution across high priority business initiatives with cross-functional teams to ensure flawless activation, including strategies, tactics, budgeting, and measurement.
• Drive decisions on how the brand is positioned in the hearts and minds of our guests across marketing touchpoints to accelerate growth.
• Lead development of insight-driven creative with both internal creative team and external agency partners.
• Establish and maintain productive relationships with key cross-functional partners to facilitate alignment on marketing strategies and plans.
• Keep a pulse on beauty trends, culture, new advertising strategies, and competitive activity to spark innovation in marketing efforts.
• Create measurement framework and monitor KPIs to evaluate effectiveness of marketing initiatives for continuous optimization and to inform future marketing strategies.
• Develop monthly business reports and marketing presentations for management and stakeholders.
• Manage all aspects of agency and strategic partner relationships to bring projects to life and drive business results.
• Lead, inspire and develop direct reports to foster a culture of growth.

Requirements

• Bachelor's degree in business, marketing, or related fields; an MBA or MA is preferred.
• 10+ years of experience in ascending marketing leadership roles in beauty or consumer products with a deep passion for the beauty industry.
• 3+ years of experience in global marketing, with a focus on adapting brand strategies for diverse international markets and driving locally relevant execution.
• Demonstrated success leading 360 integrated campaigns across the consumer marketing funnel and delivering business impact, especially in digital channels.
• Proven experience inspiring creativity and fresh ideas that effectively drove measurable results.
• Ability to translate quantitative and qualitative data/insights into marketing strategies.
• Strong talent management skills with a people-first leadership orientation.
• Excellent project and budget management skills with experience managing complexity across multiple initiatives.
• Exceptional written and verbal communication skills; ability to develop compelling presentation decks.
• Self-motivated with experience managing through ambiguity and moving planning forward with speed.
• Ability to work in a fast-paced, collaborative environment with strong prioritization and attention to detail.
• Experience managing agency partners to bring projects to life.

Nice to Have

• Experience in the beauty industry or consumer products.
• Experience in international markets and adapting brand strategies for diverse audiences.
• MBA or MA in related fields.

Qualifications

• Bachelor's degree in business, marketing, or related fields; an MBA or MA is preferred.
• 10+ years of experience in marketing leadership roles in beauty or consumer products.

Benefits & Perks

• Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• Salary range of $143,000 to $203,000 per year with potential for additional compensation through bonus plan.