Director, Integrated Marketing Planning

About the Role

Key Responsibilities

• Develop integrated go-to-market customer data informed media strategies built through partnership with external agencies.
• Leverage traditional and digital media designed to acquire new customers, expand existing customer share of wallet and drive traffic to stores and online websites.
• Develop and maintain RK strategic marketing calendar, aligning cross-functionally with brand activation across seasons and events.
• Work with VP, internal RK creative teams, external agencies, and other cross-functional leaders to develop meaningful and differentiated messaging and proof points for the RK brands.
• Support cross-functional business planning and internal marketing planning timelines to develop multichannel marketing support for key initiatives.
• Work closely across teams to integrate merchant planned promotions across marketing channels.
• Design and lead end-to-end marketing planning processes.
• Own and execute marketing programs to open and establish new RK stores.
• Partner with external organizations to develop sponsorships and events that elevate RK visibility.
• Partner with stores to support sponsorships and events locally.
• Partner with external agency partners to develop and execute RK PR strategy and corporate response plans.
• Lead relationships with external agency partners in marketing planning, brand/EB creative, and media optimization.
• Manage market budget planning, aligning spend with strategic priorities, and collaborate with internal teams to ensure budget adherence.
• Lead vendor CO-OP collection activities, working with merchant, finance, and accounting teams.
• Lead and develop team members, fostering trust, respect, and cooperation, and providing guidance, coaching, and performance monitoring.
• Establish strong working relationships with management, providing strategic input and working effectively in a partner-like fashion.
• Create a climate of engagement and productivity, empowering team members and encouraging idea contribution and decision-making.

Requirements

• Bachelor's Degree in Marketing or Business Related Field.
• 10+ Years leadership experience in retail.
• 5+ Years leading teams as a manager.
• Leadership experience in marketing planning in a retail environment.
• Demonstrated ability to influence and build alignment across multiple organizational levels.
• Strong business acumen and analytic skills.
• Excellent verbal and written interpersonal and communication skills.
• Excellent negotiation and conflict resolution skills.
• Ability to adapt in a fast-paced environment.
• Strong analytical and problem-solving skills.
• Excellent organizational skills and attention to detail.
• Demonstrated ability to coach and mentor team members.
• Ability to prioritize tasks and delegate when appropriate.
• Behaviors reflecting integrity, professionalism, and confidentiality.

Nice to Have

• Experience with omnichannel marketing strategies.
• Experience in retail store openings and local sponsorships.
• Experience working with external agencies and managing vendor relationships.

Qualifications

• Bachelor's Degree in Marketing or Business Related Field.

Benefits & Perks

• Not explicitly specified in the description.