Director, Integrated Media Planning

Dentsu International

New York, NY

Full Time

Director

94k-152k

6 days ago

Job Description

About the Role

Carat is seeking a Director of Integrated Media Planning. In this hybrid position, you will be part of a high-performing team responsible for providing guidance on client and media planning strategy. You will oversee the planning process for a dedicated healthcare client group and collaborate with trafficking, media operations, and media buying teams. This role is critical in enforcing and providing input into the overall media planning direction as well as overseeing the quality standards of the team's planning strategy and execution. You will report to the SVP, Client Services and Planning.

Key Responsibilities

You are responsible for outputs and the development of media planning team for assigned group of client(s) to improve campaign process to improve and achieve client goals.
You will interpret research and provide insight and expertise that translates brand marketing goals into succinct media strategies.
Assist in coaching other team members to develop planning strategies that maximize media dollars and media efficiency.
Lead the strategic positioning, segmentation initiatives and holistic program planning and communications idea generation/execution.
Grow the team's media knowledge, expanding into data and technology.
Drive the media buying teams throughout the campaign activation process to maintain performance and resolve any campaign-related issues.
Prepare reporting documentation and decks for clients demonstrating the strategy and rationale executed to deliver on campaign goals.
Contribute to a data-driven, continuous improvement culture within a shared service organization.

Requirements

Minimum 10 years of media planning experience focused on all/ 360 media channels.
Minimum 6 years experience in a client-facing position in a Media agency setting.
Experience working with a healthcare client or healthcare-adjacent industry.
Experience with bid management, campaign management and optimization process with key data, supply and DSP partners.
Experience supporting new business efforts at the network or brand level.
Subject matter expert in developing media planning strategies that meet and exceed client campaign goals and objectives.
Advanced experience working with media planning and research tools.
Experience researching and generating leads.
Proficient using data, numbers, and budgets to illustrate client business objectives and drive future planning and decision-making.
Experience building decks and presenting to clients on performance and optimizations to make recommendations.

Benefits & Perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Working at Dentsu International

Dentsu is committed to providing equal employment opportunities to all applicants and employees. They support individuals with disabilities and disabled veterans by providing reasonable accommodations. The company emphasizes diversity, inclusion, and support for work-life balance through comprehensive benefits and policies.

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