Director, Lifecycle Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive and global lifecycle marketing strategy that encompasses all customer segments, with a strong emphasis on retention and expansion, by merging PLG and sales-assisted channels
• Manage and mentor a team of marketing professionals, providing guidance, direction, and mentorship to ensure the successful execution of lifecycle marketing campaigns and initiatives
• Define and refine customer segments and personas, tailoring messaging and campaigns to address their unique needs and behaviors
• Merge Product-Led Growth (PLG) and sales-assisted channels to create a seamless customer experience that leverages the strengths of both approaches
• Improve journey conversion rates continuously by identifying new surface areas within the product, developing testable hypotheses, and running experiments to validate them
• Accountable for expansion and retention and expansion OKRs and targets
• Work with the Acquisition team to align on ICP and ongoing performance of adoption and retention cohorts to ensure a monetizable and predictable funnel
• Partner with Product Growth to build and carve out monetizable in-product surface areas to drive adoption, retention and expansion
• Establish a partnership with Product growth teams to create and execute a roadmap of experiments that improve metrics across the funnel
• Develop and execute targeted campaigns that drive retention, upselling, cross-selling, and expansion opportunities for sales-assisted customers
• Partner with Product Marketing to ensure messaging and content relevance to improve engagement
• Work closely with cross-functional teams including Regional Marketing, PLG, Growth Operations, Customer Success, and the worldwide field organization

Requirements

• Bachelor's degree in marketing, business, or a related field
• A minimum of 12 years of proven experience in lifecycle marketing, with a focus on retention and expansion, especially within the B2B SaaS industry
• Strong leadership and team management skills, with a demonstrated ability to lead and develop high-performing teams
• Expertise in developing and executing lifecycle marketing campaigns, particularly in the context of merging PLG and sales-assisted channels
• Proficiency in using marketing automation tools, CRM systems, and analytics platforms to measure and optimize campaign performance
• Excellent communication and presentation skills, with the ability to work collaboratively in cross-functional teams
• Exceptional project management skills and the ability to thrive in a fast-paced, dynamic environment

Nice to Have

• MBA
• A passion for technology and a commitment to staying current with industry trends and best practices

Qualifications

• Formal educational background includes a bachelor's degree; an MBA is preferred

Benefits & Perks

• Pay ranges based on geographic location, with specific salary ranges for California, Illinois, Colorado, Washington, New Jersey, New York, and Washington DC
• Eligible for bonus and stock options, including Restricted Stock Units (RSUs)
• Global benefits including paid time off, paid parental leave, full health benefits plans, retirement plans, learning and development options, and compassionate care leave