Director, Market Access Transformation & Strategic Marketing

About the Role

Key Responsibilities

• Own and integrate Above Brand/Unbranded initiatives across the Vertex portfolio to advance customer interactions and ensure sustainable access, including solution development, implementation, pull-through, and measurement.
• Define strategic payer collaborations with mega accounts, focusing on health equity, quality, and population health in partnership with HEOR.
• Partner with the Access COE and CRM teams to track customer and data insights across the access environment and Vertex portfolio.
• Evaluate alternative contracting frameworks such as VBC, OBA, and warranties to support clinical profiles and measure outcomes.
• Deliver insights and analysis to shape go-to-market strategies and conduct annual market landscape scans to inform long-range planning.
• Provide an annual landscape assessment across access channels (Payers, IDNs, GPOs, SP/SDs, Pharmacy) to support brand planning and product launches.
• Collaborate with external agencies and vendors, managing approvals and budgets as needed.
• Establish a value framework and communication platform to deliver portfolio value propositions via HEOR integration, maximizing customer engagement.

Requirements

• Expert knowledge of the US healthcare system, including government and commercial payers, hospitals, IDNs, policy, and regulatory environment.
• Previous strategic leadership experience in the pharmaceutical, biotech, or healthcare industry, with mega account experience.
• Understanding of alternative Value-Based Contracts and ability to evaluate and support models like OBA and warranties.
• Proven track record of meeting or exceeding objectives both individually and within teams.
• Excellent communication skills with experience presenting to customers and internal leadership.
• Ability to navigate cross-functional teams, influence without authority, and foster collaboration in a matrixed environment.
• Deep market access experience (10+ years) across channels including payer marketing, contracting, and account management.
• Bachelor’s degree in a relevant field; Master’s degree preferred.
• Ability to perform in a fast-paced environment, managing multiple priorities effectively.

Nice to Have

• Experience with health equity, quality, and population health collaborations.
• Experience with data analytics and insights related to market access.
• Familiarity with healthcare IT capabilities and value framework development.

Qualifications

• Bachelor’s degree in a relevant field.
• Deep market access experience (10+ years) across all channels.
• Experience in payer marketing, contracting, and account management.

Benefits & Perks

• Annual bonus and equity awards.
• Comprehensive health insurance (medical, dental, vision).
• Paid time off, including a week-long company shutdown in summer and winter.
• Educational assistance programs including student loan repayment.
• Generous commuting subsidy.
• Matching charitable donations.
• Flexible work arrangements (hybrid or on-site).