Director, Market Access Transformation & Strategic Marketing

About the Role

Key Responsibilities

• Own and integrate Above Brand/Unbranded initiatives across the Vertex portfolio to advance customer interactions across mega accounts and broad, sustainable access, including solution development, implementation, pull-through, and measurement alongside cross-functional leaders.
• Define strategic payer collaborations with mega accounts across various therapeutic categories, in partnership with HEOR.
• Partner with the Access COE and CRM teams responsible for customer and data insight tracking across the access environment and Vertex portfolio.
• Evaluate alternative contracting frameworks such as VBC, OBA, and warranties that support the clinical profile of the product and facilitate measurement of desired outcomes.
• Deliver impactful insights and analysis to shape go-to-market strategies.
• Manage market access assessments and environmental scans to inform long-range planning, including development of action plans to manage risks and opportunities.
• Provide an annual landscape assessment across all access channels to support brand planning and upcoming launches, establishing product prioritization across access channels.
• Partner with external agencies and vendors as needed, ensuring approvals and budget allocation.
• Establish a value framework and communication platform to deliver portfolio value propositions via HEOR integration, leveraging IT capabilities for maximum customer engagement.

Requirements

• Expert knowledge of the US healthcare system, including government and commercial payers, hospitals, IDNs, policy, and the regulatory environment.
• Previous strategic leadership experience in the pharmaceutical, biotech, or healthcare industry, with mega account experience.
• Understanding of alternative Value-Based Contracts and ability to evaluate various models to support initiatives like OBA and warranties.
• Proven track record of meeting or exceeding objectives and goals both individually and as part of a team.
• Excellent communication skills with experience presenting to customers and internal leadership.
• Ability to navigate cross-functional teams, influence without direct authority, and foster collaboration in a highly matrixed environment.
• Deep market access experience (10+ years) across all channels, including payer marketing, contracting, and account management.

Nice to Have

• Master's Degree in a relevant field.
• Experience in developing and implementing market access strategies and frameworks.
• Knowledge of health equity, quality, and population health collaborations.

Qualifications

• Bachelor's degree in a relevant field.
• 10-12 years of deep market access experience across all channels, including payer marketing, contracting, and account management.

Benefits & Perks

• Eligible for an annual bonus and annual equity awards.
• Comprehensive benefits including medical, dental, and vision coverage.
• Generous paid time off, including a week-long company shutdown in summer and winter.
• Educational assistance programs including student loan repayment.
• Commuting subsidy, charitable donation matching, 401(k), and more.