Director, Marketing

About the Role

Key Responsibilities

• Develops primary strategies and provides leadership for IFT Marketing efforts and team.
• Supports the achievement of IFT's business goals by leading a team and internal partners through the ideation, planning, development, execution, and ongoing assessment of marketing program metrics and strategy.
• Maintains a thorough understanding of target audiences and partners with the channels team to identify appropriate channels and implementation activities based on strategic plans.
• Understands the full-funnel approach to lead generation and collaborates with Sales and Channels teams to develop targeted outreach driven by data.
• Engages with and manages expectations of stakeholders, including senior leadership and external partners.
• Serves as a key partner and counselor to internal stakeholders, understanding their goals and timelines to develop engaging plans that drive results.
• Partners with Content and Channels teams to use data for decision-making on content development, timing, and channels.
• Ensures compliance with industry and legal regulations, best practices, and company processes.
• Collaborates with Sales team on sales and sponsorship initiatives by developing and implementing targeted marketing tactics.
• Responsible for marketing strategies, counsel, and execution for Sales, Knowledge and Learning (KLE), and Science & Policy Initiative offerings.
• Develops audiences to drive increased sales and engagement, including advertising and programming.
• Works closely with IFT FIRST Marketing lead on efforts related to the Scientific Program at IFT FIRST: Annual Event and Expo.
• Partners with the KLE team to ensure product designs reflect audience needs and organizational goals.
• Develops and implements integrated marketing strategies to reach new audiences and generate marketing qualified leads.
• Contributes to the development of sales and science-related content and branding materials for IFT FIRST.
• Facilitates scalable email and LinkedIn outreach systems to create sales funnels.
• Ensures clarity and simplicity in messaging across channels to create an engaging experience for audiences.
• Seeks opportunities to engage new audience groups to increase exposure, sales, and revenue.
• Manages two direct reports and external vendor relationships.
• Occasional domestic travel including evening, weekend, and overnight meetings.

Requirements

• Bachelor's degree in Marketing, Communications, or equivalent.
• 8+ years of experience in an association or education-focused environment or equivalent background.
• 8+ years of experience managing marketing for multiple product lines.
• 8+ years of strong written and verbal communication skills.
• 8+ years of experience building relationships with internal and external stakeholders.
• 5+ years of experience in demand and lead generation in partnership with sales or advertising teams.
• Proficiency in Microsoft Office Suite.
• Digitally proficient.

Nice to Have

• Experience with HubSpot or similar email marketing platforms.
• Experience with content marketing at a food, health, or scientific organization.

Qualifications

• Bachelor's degree in Marketing, Communications, or equivalent.
• 8+ years of relevant experience in marketing roles.

Benefits & Perks

• Salary range: $95,000 to $105,000 per year, commensurate with experience and qualifications.
• Comprehensive benefits package including medical, dental, and vision plans.
• Life and Long Term Disability insurance provided at no cost.
• Benefits begin the first of the month following start date.