Director, Marketing

About the Role

Key Responsibilities

• Provide the strategic vision—both short- and long-term—for all marketing initiatives and functions in partnership with the SVP of Marketing & Strategic Initiatives.
• Develop and implement a cohesive marketing and promotion business plan to accelerate company growth.
• Lead and manage the marketing team and support contract freelancers to execute the strategic vision.
• Combine strategic thinking and leadership with hands-on execution, including written content creation.
• Manage marketing revenue and expenses within budget; develop strategies to increase revenue and reduce expenses through innovative efficiencies.
• Promote in-house agency resources to the organization's affiliated financial advisors.
• Provide strategic marketing and consultative services to affiliated advisors and lead management and execution of advisor-requested marketing support.
• Develop strategy and manage execution for the development of the AdvisorNet brand across various platforms including webpages, social media, and video.
• Lead the management, development, and rollout of all internal and external communications.
• Develop and maintain relationships with key departmental leaders to drive business growth through marketing strategies and campaigns.
• Manage in-person and virtual events and meetings, including event planning and resource allocation within budget.
• Create content and executive-level presentations for advisors, shareholders, and board members.
• Hire, coach, mentor, and develop employees, including recruitment, onboarding, training, and career development.
• Oversee employee performance management, provide feedback, and support professional growth.
• Develop and execute the department’s strategic business plan aligned with organizational objectives.
• Manage the department budget, including compensation review and fiscal stewardship.
• Maintain employee work schedules, including assignments, time off, telecommuting, and overtime scheduling.

Requirements

• Bachelor's degree in business administration, marketing, communications, or relevant field.
• 8+ years of marketing experience, including 5+ years of experience creating marketing strategy in the financial services industry.
• 5+ years of experience as a people manager with proven success in relationship-focused leadership.
• Ability to lead under pressure on multiple priorities and projects in a fast-paced environment.
• Strong professional verbal and written communication skills.
• Ability to connect creative thinking and bold actions to business results.
• Knowledge of marketing campaign development, execution, and leveraging data and analytics to improve results.
• Experience working with financial advisor practices is preferred.
• Ability to commute to Minnetonka, MN 55305.

Nice to Have

• Experience working with financial advisor practices.

Qualifications

• Master's degree (preferred)
• Bachelor's degree (required)

Benefits & Perks

• Profit sharing
• Health savings account
• AD&D insurance
• Disability insurance
• Health insurance
• On-site gym
• Dental insurance
• 401(k) with company match
• Tuition reimbursement
• Paid time off
• Work from home Wednesdays and additional remote days
• Employee assistance program
• Wellness room and access to walking trails, restaurants, and shopping
• Opportunities for continued education, licensing, and professional designations