Director, Marketing AI Strategist (REMOTE US)

About the Role

Key Responsibilities

• Develop and execute a marketing-wide AI-first strategy aligned with business goals and future customer engagement trends.
• Identify and evaluate AI technologies, platforms, and tools that will reshape outbound marketing effectiveness and efficiency.
• Serve as a senior advisor to the CMO and other executives on the role of AI in marketing.
• Define and champion a comprehensive content strategy for LLMOs, ensuring all digital content is structured, formatted, and enriched for optimal consumption, interpretation, and visibility by large language models and AI-powered search systems.
• Lead cross-functional initiatives to integrate AI into core marketing processes such as lead generation, content creation, campaign management, and marketing automation.
• Drive the initiative to optimize Veeam visibility in search based on AIOs and LLM chatbots and evolving AI methods.
• Work with data science and marketing analytics teams to deploy machine learning models that improve targeting, personalization, and engagement.
• Collaborate with MarTech and IT teams to ensure scalable and ethical AI adoption.
• Oversee prompt engineering and content curation practices to maximize Veeam's brand and product visibility in LLM-driven environments.
• Partner with content, SEO, and digital teams to ensure all assets are discoverable, contextually rich, and compliant with LLM and AIO requirements.
• Develop frameworks for ongoing content evaluation and optimization, leveraging AI analytics to inform editorial direction and content refresh cycles.
• Design and lead internal education and enablement programs to ensure marketing teams are equipped to work effectively in an AI-first environment.
• Establish governance frameworks to ensure responsible and ethical use of AI in marketing campaigns.
• Cultivate a culture of innovation, experimentation, and continuous learning.
• Define key success metrics to measure the impact of AI-driven marketing strategies on business outcomes such as ROI, conversion rates, and engagement.
• Use AI-driven insights to inform strategic decisions and optimize campaign performance in real-time.

Requirements

• 10+ years of experience in digital marketing, strategy, or marketing operations, with 5+ years in a leadership role focused on innovation or transformation.
• Deep knowledge of AI technologies (e.g., generative AI, machine learning, natural language processing) and their application in marketing.
• Proven success driving AI or data-driven transformation within a marketing function.
• 2+ years experience in transforming web and content strategy to optimize for AIOs and LLM chatbots.
• Demonstrated expertise in developing content strategies that optimize for AIOs and LLM chatbots, including content structuring, prompt engineering, and data annotation.
• Strong understanding of outbound marketing channels (email, paid media, content syndication, ABM, etc.) and how AI can disrupt and enhance them.
• Experience working with marketing automation platforms (e.g., Marketo), analytics tools, and MarTech stacks.
• Excellent communication, leadership, and stakeholder management skills.
• Ability to thrive in a fast-paced, dynamic environment with a strong innovation mindset.
• Bachelor's degree in Marketing, Business, Computer Science, or a related field; advanced degree (MBA, MS in AI/Data Science) a plus.

Nice to Have

• Advanced degree (MBA, MS in AI/Data Science).

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Advanced degree (MBA, MS in AI/Data Science) is a plus.

Benefits & Perks

• Salary range (On Target Earnings) from $187,000 to $267,100 USD, inclusive of base and variable pay.
• Veeam is an equal opportunity employer and promotes a non-discriminatory workplace.