Director, Marketing & Fan Experience

National Collegiate Athletic Association

New York, NY

Full Time

Director

66k-73k

10 days ago

Job Description

About the Role

The Director, Marketing & Fan Experience at Columbia University Athletics provides oversight and management for all marketing strategies, fan experience, and special events. Reporting to the Associate Athletics Director for Ticketing & Marketing, this role supports Columbia's elite-level NCAA Division I sports programs, focusing on increasing ticket revenue, enhancing fan engagement, and coordinating special events within a diverse and prestigious university environment in New York City.

Key Responsibilities

Create and implement strategic marketing and fan experience plans for varsity programs, with special attention to ticketed and revenue-generating sports.
Plan and coordinate major and/or individual special events as appropriate.
Create and manage digital marketing campaigns to increase ticket revenue and attendance.
Create branded video board content utilizing third-party resources and internally creating custom graphics.
Plan and design content for social media efforts in collaboration with the social media team.
Coordinate with the multimedia team on special projects.
Work closely with the Senior Associate Athletic Director for External Operations to develop opportunities for corporate partnerships.
Assist with a comprehensive plan to increase revenue streams, including merchandise and concessions.
Supervise and develop the staff of the student marketing team.
Provide exceptional customer service and exhibit high professional standards and ethical behavior.
Maintain good working relationships with all members of the Department of Intercollegiate Athletics and other university divisions.
Adhere to NCAA, Ivy League, University, and departmental rules and regulations.
Perform other duties as assigned by senior staff.

Requirements

Bachelor's degree and/or equivalent related experience.
2-4 years of related marketing experience in intercollegiate athletics or professional sports.
Proficiency in the Adobe Suite (Photoshop, Premiere, After Effects).
Proactive and detail-oriented with strong follow-up skills.
Strong communication and technology skills.
An understanding of the mission and purpose of higher education institutions.

Nice to Have

Experience with Daktronics and ANC video board displays.
Experience working in a collegiate athletics department in a supervisory role.
Experience managing athletic events.
Advanced degree preferred.

Qualifications

Bachelor's degree or equivalent experience.

Working at National Collegiate Athletic Association

Columbia University Athletics is committed to diversity and hiring qualified local residents, emphasizing high professional standards, ethical behavior, and collaboration within a prestigious academic environment in New York City.

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