DIRECTOR, MARKETING AND FAN STRATEGY

About the Role

Key Responsibilities

• Develop a deep understanding of assigned market(s), including fan demographics, audience segmentation, consumer spending habits, effective marketing channels and cross promotional opportunities
• Research, identify and build relationships with new and existing contacts, including local venues, media, teams, corporations and business associations, to develop opportunities that drive incremental revenue
• Develop, present and execute a comprehensive and clearly defined revenue-based business plan that accelerates and achieves aggressive, profitable revenue goals
• Execute a complete marketing, media and promotional plan that utilizes research, media planning and buying, media/3rd party/partnership/sponsor/community promotions and PBR internal assets such as social, digital, live event, editorial and TV
• Evaluate all aspects of live event revenue and ROMI, including marketing, advertising, promotion, earned media, research, ticket scaling, pricing models, sponsorship and sales, non-traditional revenue and third party partnerships
• Act as PBR's ambassador and advocate, fully integrating with counterparts at TKO to leverage and maximize all opportunities
• Work cross divisionally with internal teams (Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Loyalty Marketing, Ticketing, Merchandise, Finance/Accounting) to ensure maximization of internal resources for event marketing and sales campaigns
• Manage event budgets in collaboration with Finance/Accounting and drive cost efficiencies
• Forecast revenue projections, perform risk analysis, and manage costs within marketing budgets
• Maintain key metrics and provide weekly, monthly, and quarterly reports to the VP, Marketing
• Perform additional duties as assigned

Requirements

• Experience developing revenue-based business plans and strategic marketing plans
• Experience purchasing and negotiating television, radio, OOH and digital advertising buys
• Budget development, management and forecasting skills
• Successful experience in making written and oral presentations
• Exceptional oral and written communication skills
• Excellent organizational, planning and project management skills with event management knowledge
• Ability to manage multiple projects simultaneously and deliver results on time and under budget
• Team player with adaptability and change management skills
• Proficiency in Microsoft Windows Suites (Word, Excel, Access, PowerPoint, Outlook)
• 8 or more years of experience in Sports or Live Event Marketing
• Previous marketing, sales and box office management experience (preferred)
• Ticketing or venue box management experience (preferred)

Nice to Have

• Previous sports and event marketing and sales experience
• Ticketing experience or venue box management experience
• B.A. / B.S. in Marketing, Economics, Business, Journalism, Public Relations (preferred)

Qualifications

• B.A. / B.S. in Marketing, Economics, Business, Journalism, Public Relations (preferred)