Director, Marketing & Fan Experience

About the Role

Key Responsibilities

• Create and implement strategic marketing and fan experience plans for varsity programs with special attention given to ticketed and revenue-generating varsity sport programs, including planning and coordinating major and/or individual special events.
• Create and manage digital marketing campaigns to increase ticket revenue and attendance.
• Create branded video board content utilizing third-party resources as well as internally creating custom graphics.
• Plan and design content for social media efforts with the social media team.
• Coordinate with the multimedia team on special projects.
• Work closely with the Senior Associate Athletic Director for External Operations in providing multi-media rights partner of Columbia Athletics' new opportunities for corporate partners.
• Assist with a comprehensive plan to increase various revenue streams, including merchandise and concessions.
• Supervise and develop the staff of the student marketing team.
• Provide exceptional customer service.
• Maintain high professional standards and ethical behavior in accordance with NCAA, Ivy League, University, and departmental rules and regulations.
• Contribute to maintaining good working relationships with all members of the Department of Intercollegiate Athletics and other University divisions and departments.
• Assume other duties as assigned by the Senior Associate Athletics Director for External Operations and/or the Director, Intercollegiate Athletics and Physical Education.

Requirements

• Bachelor's degree and/or equivalent related experience.
• 2 - 4 years related marketing experience in intercollegiate athletics or professional sports.
• Proficient in the Adobe Suite (Photoshop, Premiere, After Effects).
• Proactive and detail-oriented with strong follow-up skills.
• Strong communication and technology skills.
• An understanding of the mission and purpose of institutions of higher education.

Nice to Have

• Experience with Daktronics and ANC video board displays.
• Experience working in a collegiate athletics department in a supervisory role.
• Experience managing athletic events.
• Advanced Degree preferred.

Qualifications

• Bachelor's degree and/or equivalent related experience.