Director, Marketing - ATTR

AstraZeneca

Wilmington, DE

Full Time

Director

4 days ago

Job Description

About the Role

The Director, Marketing - ATTR at AstraZeneca is responsible for shaping the future of the Cardiovascular Renal Metabolic therapeutic area, specifically leading brand strategy and execution for Hereditary ATTR (hATTR). Based in Wilmington, DE, this role involves collaborating with key partners to drive brand performance, impact patient lives positively, and support launch and lifecycle management plans within a patient-centric, innovative environment committed to transforming ideas into life-changing medicines.

Key Responsibilities

Lead strategic direction and marketing activities for CVRM ATTR asset, including market shaping, brand positioning, and disease state awareness campaigns.
Develop integrated channel marketing strategies for the disease state and brand.
Analyze and evaluate brand assets considering product profile, competitive positioning, and market access.
Lead cross-functional Brand Working Group to ensure alignment.
Produce strategic and operational commercial plans addressing positioning and messaging.
Collaborate on marketing strategies, tactics, and activities to achieve product objectives.
Manage relationships with agencies, vendor partners, and consultants.
Work with Insights and Analytics team to identify actionable insights and performance trends.
Build networks with disease area experts.
Support launch and lifecycle management plans responsive to patient needs.
Ensure promotional planning aligns with legal and regulatory compliance.
Foster relationships with thought leader advocates and customer advocacy groups.

Requirements

Bachelor's Degree
8+ years of Pharmaceutical or Healthcare experience
5+ years of Pharmaceutical Marketing and Promotions experience
Experience leading brand strategy and completing it
Ability to assess and get results with proven track record of consistent achievement or overachievement delivering strategic and operational plans within a therapeutic or business area
Demonstrated experience in working within cross-functional business units
Strong communication and presentation skills
Demonstrated learning agility
Ability to successfully lead through ambiguity

Nice to Have

Advanced Degree
Successful experience leading change transformation
Experience in cross-channel, cross-customer marketing
Clinical experience in Cardiovascular Renal Metabolic therapeutic area, with a focus on hypertension
Experience in Market Access/Managed Markets
Strong understanding of local healthcare system pricing and reimbursement
Experience in Insight/Market Research

Working at AstraZeneca

AstraZeneca fosters a dynamic environment that encourages innovation and experimentation, empowering teams to think big and act fast. The company values a patient-centric mindset and aims to contribute to bending the global mortality curve and improving health outcomes. The organization promotes an inclusive environment with flexible work arrangements, balancing in-office presence with individual flexibility, and emphasizes collaboration, bold thinking, and impactful solutions.

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