Director, Marketing

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives, including revenue growth, brand recognition, and customer acquisition.
• Provide clear marketing direction, mentorship, and support to ensure alignment with company goals and performance targets.
• Collaborate closely with sales, operations, and finance departments to integrate marketing plans with overall business strategies.
• Oversee the planning and execution of multi-channel marketing campaigns, including digital marketing, social media, email marketing, and traditional advertising.
• Conduct market research and analysis to identify consumer trends, competitive landscape, and new market opportunities.
• Manage the marketing budget effectively, monitor ROI, and optimize spending to maximize results.
• Drive the development of compelling brand messaging, creative content, and promotional materials that resonate with target audiences.
• Represent the company at industry events and media engagements to enhance industry visibility and build strategic partnerships.
• Lead with a clear vision that energizes and inspires teams.
• Manage by setting priorities, removing obstacles, and fostering communication.
• Hold people accountable with clear expectations and consistent follow-through.
• Perform other projects or duties as requested.

Requirements

• Bachelor's degree in marketing, Business Administration, or a related field; MBA preferred.
• Proven success in senior marketing roles within the travel, hospitality, or cruise industry.
• Strong leadership skills with experience managing high-performing marketing teams.
• Strategic thinker with a creative mindset and ability to innovate marketing strategies.
• Proficiency in digital marketing platforms, analytics tools, and CRM systems.
• Excellent communication, presentation, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• At least 7 years of experience in a similar role.
• Travel/tourism, hospitality, and/or cruise industry experience required.

Nice to Have

• Experience depending on the physical needs of the role.

Qualifications

• 7 years of marketing experience.
• Master's degree or Bachelor's degree in related fields.